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David Lemley is the President and the Chief Strategist at Retail Voodoo, a Seattle-based brand strategy firm that helps specialty food and beverage brands gain market share by addressing their toughest growth challenges. David is armed with a passion for ideology-driven companies and has over 25 years of industry experience. He has worked with some notable clients such as Essentia Water, REI, Kind, Sur la Table, and Dry Soda, and he has dedicated his career to helping better-for-you brands and their leadership teams at those critical points where the brand has gone from one-of-many to one-of-a-kind.
David is also an author and has a new book out, Beloved and Dominant Brands, which helps better-for-you brand leaders on the path to becoming both beloved and dominant within their categories.
David Lemley talks about how he became a brand strategist and the work he and his team did for KIND Snacks
How Retail Voodoo helped Sahale Snacks with their challenges and how they became a 10-year overnight success
The trick between being a beloved and dominant brand vs being a dominant but ranking low on the likability scale
David talks about his book Beloved and Dominant Brands and who he wrote it for
David gives tips on how to scale a brand and the difference between a business mission and brand
What does brand ecosystem mean?
David explains how the coronavirus pandemic will change the face of ecommerce and the food and beverage industry
David talks about his work with Essentia Water and why it’s such a great brand
Where to learn more about Retail Voodoo and how to download a free chapter of David's book
David Lemley's advice to fellow entrepreneurs in light of COVID-19
Every entrepreneur that goes into business has two things in mind: serve their niche market and generate sales. Having your products embraced by retail giants is a dream come true for many business owners, and having them pulled off from shelf is a true heartbreak story. David Lemley has seen and helped many brands go from zero to big time, and according to him, businesses with a sound brand strategy, a tight target audience, and a means to create meaningful connections are the ones who are most likely to succeed.
In this episode of NexxtLevel Podcast, G. Steven Cleere interviews David Lemley of Retail Voodoo about the work he has done with some notable brands like KIND Snack and Essentia Water, and why he is passionate about making brands beloved and dominant rather than just being dominant. Tune in as they talk about his book, how brands can impact lives and affect their target market, and how COVID-19 is bound to change the face of ecommerce and the food and beverage industry.
Beloved and Dominant Brands by David Lemley
FREE DOWNLOAD of Chapter One of Beloved and Dominant Brands by David Lemley
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
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