Toddlers Deserve 3 Square Too! Square Baby on the NexxtLevel Brands Podcast

May 14, 2020 00:40:30
Toddlers Deserve 3 Square Too! Square Baby on the NexxtLevel Brands Podcast
NexxtLevel Brands Podcast
Toddlers Deserve 3 Square Too! Square Baby on the NexxtLevel Brands Podcast

May 14 2020 | 00:40:30


Hosted By

G. Steven Cleere

Show Notes

Katie Thomson is the CEO and Co-founder of Square Baby, a nutritionally designed all natural line of baby foods. As the first professional nutritionist for Starbucks, Katie played a pivotal role in the evolution of the Starbucks menu by introducing healthier options like oatmeal, bistro boxes, and egg white options. She is responsible for creating clean ingredient standards and acted as the health and wellness policy advisor and spokesperson of the company. 

Since leaving Starbucks to pursue Square Baby, Katie has consulted for national brands like Red Robin and Hilton, as well as startups like Naturebox.

Here’s a glimpse of what you’ll learn: 

Katie Thomson talks about the healthy food evolution she did at Starbucks and how that drove her to entrepreneurship

How the idea for Square Baby started and Katie’s business model and vision for the company’s product line

How Square Baby's online ordering system works and the available subscription options

Katie discusses her process for launching her products and the strategic alliances and partnerships she entered into

Katie reveals her plans for more products particularly those for early allergen introduction to babies

Challenges Katie has faced in her entrepreneurial journey and how she and her partner, Kendall, developed their productsHow the company organizes and produces all its SKUs and the feedback they have received from customers

Why the company hasn't started selling on Amazon and in retail stores and how they are giving back to society

Katie explains why she believes that following your gut is important

In this episode...

While working as a nutritionist at Starbucks, Katie Thomson was able to revamp their menu to include healthier food options and clean food ingredient standards. She was intent on making sure that the right nutritional information was available on food labels and from there, it opened a new door for Katie: entrepreneurship.

Katie realized that many other companies out there did not care about their customers and continuously gave misleading information on its packages. Having her baby made her more conscious of food quality so she decided to leave her job at Starbucks and with her business partner, co-founded Square Baby.

Join G. Steven Cleere in this week’s episode of NexxtLevel Brands as he interviews Katie Thomson of Square Baby about her entrepreneurship journey and what led her to start her company. She also talks about her business model for Square Baby, the strategic alliances and partnerships she has entered into, the challenges she faced, and how she manages to produce all of the company’s 21 SKUs. Plus, find out why she still hasn’t joined Amazon and how her company is giving back to society. Stay tuned.

Subscribe and Listen on:




Google Play

Resources Mentioned in this episode


Nexxt Level Marketing

Katie Thomson on LinkedIn 

Square Baby

Starbucks Coffee

Ready, Set, Food! 

Renewal Mill 

National Peanut Board 

Family House 

NexxtLevel Brands episode featuring Alex Bayer of Genius Juice

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.

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