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Jeremy Day & Alexandra Carone are the Co-Founders of The Honest Stand. After meeting at college in 2009, Alexandra was diagnosed with celiac disease and a dairy allergy just one year later. The diagnosis led the friends to pay closer attention to one detail of their daily lives in particular: what ingredients were in their favorite foods?
Alexandra and Jeremy wanted to do better for themselves and their community, so with the help of Alexandra's mom, they created a totally dairy-free, gluten-free cheese style dip perfect for making mac and cheese. In 2014, the pair took it one step further and co-founded The Honest Stand with the debut of their first product line: four allergen-friendly savory sauces.
Alexandra and Jeremy talk about their college days, Alexandra's diagnosis of celiac disease, and how the idea for plant-based dips blossomed
How the duo's idea and desire to help others led to a natural foods business—and later started selling in retail stores
Alexandra and Jeremy’s methods for balancing their personal and professional lives and dividing their business duties and responsibilities
Jeremy talks about their business growth strategies and moving from their local Whole Foods to national stores
Alexandra explains the story behind “The Honest Stand” and the company's line of products
Why the company rebranded and reformulated their products
How the business partners built their team and strong company culture
Alexandra and Jeremy talk about the biggest challenge they faced growing their business and their advice for dealing with burnout during difficult times
Starting and growing a natural foods business is tough and requires a lot of perseverance. You have to be willing to grind, hustle, work smart, and overcome burnout. With all of this to contend with, a lot of entrepreneurs jump ship before they really leave the shore. Alexandra Carone and Jeremy Day of The Honest Stand have a secret for getting through: a great support system.
Alexandra and Jeremy have had each other to lean on while weathering the storm—and are now on the other side, thriving. The Co-Founders of their natural foods business, they’ve had to be their own cheerleaders to keep going and growing their business to where it is today.
In this episode of the NexxtLevel Podcast, Alexandra Carone and Jeremy Day, Co-Founders of The Honest Stand, talk to G. Steven Cleere about their entrepreneurial journey and growing a natural foods business. They talk about Alexandra's diagnosis of celiac disease, selling their products at Farmers Market—and later moving to retail stores, and explain how they collaborate as a team.
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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