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Shannon Roddy is an Amazon Strategy Consultant and the Founder of Marketplace Seller Courses, a suite of online courses, resources, and tools for brand owners selling on Amazon. He consults his clients on how to set-up, optimize, and launch their Amazon storefronts and products, as well as best practices for successfully promoting and protecting their brands on the Amazon platform.
His first venture into consulting ended in a 400%increase in sales in the following month, leading him to discover more solutions for brands that sell on Amazon. He is also an Amazon Keynote Speaker with an innovative approach to empowering sellers with practical takeaways and a focus on the essentials.
Shannon Roddy and Steve talk about the Fancy Food Show and the growth of e-commerce over the last year
Shannon talks about his Amazon seller courses and explains why Amazon sellers should be in Brand Registry, leverage brand videos, and seek registered trademarks
SEO’s role in growing an e-commerce business
What makes Amazon different from other e-commerce platforms
Shannon talks about Benefits of Fulfillment By Amazon (FBA)
How Shannon uses SEO advertising to optimize his client’s product listings
How Amazon FBA bundles work
Shannon shares details about the Amazon Brand Success Academy and explains why sellers should stay up to date with Amazon's frequent changes
Best SEO advertising strategies for Amazon and why e-commerce sellers should have a diversified marketplace approach
How to get in touch with Shannon Roddy
There are many advertising methods and platforms that e-commerce sellers can use to market and create more awareness for their products. These include ads on Google, Facebook, and Instagram. But, if you’re selling on Amazon, your best bet for success is right there on the platform: Amazon ads.
To maximize advertising on Amazon, or any of the other platforms, it’s essential to use the best SEO marketing strategies. As e-commerce entrepreneurs, you have to find the right keywords to optimize your product listings, reach out to the right potential customers, increase sales, and improve your ranking.
Shannon Roddy, Amazon Strategy Consultant and the Founder of Marketplace Seller Courses, is Steve Cleere's guest in this episode of the NexxtLevel Podcast. Together, they talk about the best practices for SEO advertising on Amazon. They also discuss the importance of Amazon's Brand Registry, Shannon's Amazon courses, and what makes Amazon different from other e-commerce platforms.
The Amazon Brand Success Academy
Amazon SEO Keyword Research Preparation by Marketplace Seller Courses
“Selling More on Amazon” with Shannon Roddy
“Words 2 Grow By - The Best of 2020” with G. Steven Cleere
“Words To Grow By - The Best of 2019” with G. Steven Cleere
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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