Comfort For These Times - Comfort Food That Is - Sweet Loren's With Today' Guest Loren Brill

Loren Brill is the Founder and CEO of Sweet Loren's, a food company that is redefining what it means to be delicious, clean, and convenient. Sweet Loren's ranked number 114 in the 2019 Inc 500 fastest growing privately owned companies in America and it is also the number 1 natural cookie dough brand in the market. It is also number 3 in the US offering products from simple non-GMO, gluten free, and plant-based ingredients. 

Loren is a graduate of the Annenberg School of Communication, University of Southern California and a certified Hatha Yoga instructor. She completed the master class in cooking at The New School and studied at The Natural Gourmet Institute.

Here’s a glimpse of what you’ll learn: 

Loren talks about her personal health challenge and how it led to the creation of her product

How Loren came up with the recipe for her cookies and where to sell it

When Loren realized she needed a co-packer and the steps she took to find one

Loren talks about raising the capital for her business and finding the right employees for her business

Loren discusses how her business operations and model has evolved 

How Loren got an introduction and eventually ended up selling her products in Kroger and Publix stores

Loren shares the process she went through in finding a distributor for her product

Loren's goals and plans for her brand and how she intends to reach out to more customers

Loren talks about what sets her product apart from other brands in the market and what it’s like to be on the Rachael Ray Show

Loren's advice to fellow entrepreneurs on how to grow their business

In this episode…

After being diagnosed with Hodgkin's lymphoma and beating the cancer after college, Loren Brill decided to start eating healthy and nutritious food. She was on the lookout for healthy cookies that satisfied her cravings but were made from all natural, gluten-free, and non-GMO ingredients, and when she couldn’t find any, a light bulb clicked: she was going to make her own cookies. And that is how Sweet Loren’s was born.

In this episode of NexxtLevel Brands, Steve Cleere talks to Loren Brill about her health struggles, how she overcame it, and how it led to the start of her successful and thriving business. They also talk about how her business has grown and expanded over the years, how she was able to penetrate markets such as Kroger and Publix, and the plans she has ahead for Sweet Loren’s. Stay tuned.

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Resources Mentioned in this episode

Kitchen2Shelf

Nexxt Level Marketing

Sweet Loren's 

Kroger 

Publix 

Loren Brill on LinkedIn 

Loren Brill on the Rachael Ray Show

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.