Working In The New Normal - Adam Brown of Sircle Media on the NexxtLevel Brands Podcast!

April 09, 2020 00:39:58
Working In The New Normal - Adam Brown of Sircle Media on the NexxtLevel Brands Podcast!
NexxtLevel Brands Podcast
Working In The New Normal - Adam Brown of Sircle Media on the NexxtLevel Brands Podcast!

Apr 09 2020 | 00:39:58

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Hosted By

G. Steven Cleere

Show Notes

Adam Brown is the Founder and President of Sircle Media, a social media strategy firm based in New York City. He has worked in and around digital marketing since 1999 and has held various positions on both the client and vendor side. This has given him tremendous insights into how those relationships work best and has developed a keen understanding of what businesses really need.

At Sircle Media, Adam works with brands and businesses to help them navigate through social media and all of their other digital needs. His specialties include Social Media, Startup Strategy, Social Strategy, SEO and SEM, Email Marketing, Digital Marketing, Content Marketing and Digital Branding.

Here’s a glimpse of what you’ll learn: 

Adam Brown shares how he currently works with clients as a result of the COVID-19 pandemic

Will the pandemic result in an increase or decrease in Amazon’s dominance in the marketplace?

The difference in purchase patterns between fast-moving consumer goods and goods people would buy to store for later use

Credit Suisse's forecast report on the share of restaurant or out-of-home meals decreasing after things go back to normal

Will people go back to buying in stores after the crisis or will they continue buying online?

How Adam approached his marketing work with clients when the crisis broke out

Adam discusses why some brands won’t make it through the pandemic and the changes in the way people view food

How trusted brands are faring versus unestablished brands

The hoarding mentality seen in retail stores and changes in shopping patterns for the elderly

The likelihood for an interruption in raw goods supply chains and the increase in demand for premium products

How retailers can win back customers and clever ways for improved brand communication

Adam talks about how he uses LinkedIn to connect with people and why brands should consider doing the same

How Adam is balancing empathy with the maximization of new opportunities in the face of the COVID-19 crisis

Adam Brown's advice to fellow entrepreneurs

Get in touch with Adam Brown and Sircle Media

In this episode…

The pervasive effects of the COVID-19 pandemic is changing the way businesses operate, from their internal affairs to how they communicate with clients, things are changing at rapid-fire pace. And this is why Adam Brown of Sircle Media sees that most, if not all, businesses will be leaning towards e-commerce solutions for their business.

Huge brands like Amazon and Shopify will continue to evolve to cater to the growing market and smaller brands are likely to follow suit. How this will change the entire landscape not just of e-commerce but even brick and mortar retail sales will be made clear once the dust settles post-pandemic.

Tune in to this episode of NexxtLevel Brands Podcast as Steve Cleere discusses with Adam Brown how businesses can continue to build their brands despite the new norm we’re living in, the changes in consumer behavior, and what the future looks like both for retailers and consumers. Stay tuned.

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Resources Mentioned in this episode

Kitchen2Shelf

Nexxt Level Marketing

Sircle Media 

Sircle Media on Facebook 

Sircle Media on Twitter 

Sircle Media on Instagram 

Adam Brown on LinkedIn

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.

 

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