Kids Need Healthy Food Too -- KidsLuv with CEO Ashi Jelinek

Ashi Jelinek is a Los Angeles based mother of three who found that the market lacked innovative, health-conscious children's products. Before becoming a stay at home parent, she had started her career in Theater in New York and attained an undergraduate degree in Theater Communications at the California Institute of Arts. 

By founding The Luving Company in 2017, Ashi brings her personal experiences as a mother along with her passion for health and wellness, focusing on promoting a healthy lifestyle for her kids. She created the KidsLuv brand for her own family and for other people who want healthier options for their family.

Here’s a glimpse of what you’ll learn: 

How Ashi Jelinek came up with the idea for KidsLuv

Ashi shares how she research and produced her products for KidsLuv 

How Ashi conceptualized her products and why she did a focused group discussion (FGD) with kids before launching

Ashi shares how she formulated her products and zeroed in on a co-packer for her packaging needs

How Ashi used Lean Canvas to prepare her business plan model

The pros and cons of selling online and in stores and how it affected Ashi’s business model

The retail stores that carry KidsLuv products and the role of entrepreneurs in marketing, promoting, and selling their products

How do you map out the best areas in which to sell your products 

The biggest challenge Ashi has had to overcome in growing her business

Ashi Jelinek's piece of advice to fellow entrepreneurs

In this episode…

Like every other mother out there, Ashi Jelinek just wanted the best for her kids, particularly when it comes to the food and drinks that she gives them. And when she couldn’t find anything in the market that satisfied her preferences, she decided to make one that will give health-conscious families like her better options for their loved ones.

Join G. Steven Cleere as he talks to the founder of the Luvin Company, Ashi Jelinek, about the creation of the KidsLuv beverage line, a culmination of all the things she holds close to her heart. Tune in as they discuss how she came up with her product formulation and business model, the challenges she faced in the process of building her brand, and why Ashi believes that entrepreneurs should have a more proactive role in getting the market’s attention. Stay tuned.

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Resources Mentioned in this episode

Kitchen2Shelf

Nexxt Level Marketing

KidsLuv 

KidsLuv on Amazon 

KidsLuv Store Locator

KidsLuv on Facebook 

Lean Canvas 

Ashi Jelinek on LinkedIn

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.