Doing a Dry January? - HOP WTR on the NexxtLevel Brands Podcast

Jordan Bass is the Co-founder and CEO of HOP WTR, a non-alcoholic and healthy alternative to beer. Jordan spent several years at The Wonderful Company, where he ultimately became the Head of eCommerce. While there, he rapidly scaled the business to make it one of the leaders in the CPG industry. He has also held roles in corporate strategy and worked in venture capital. Jordan lives in Los Angeles with his wife, daughter, and dog, Hamilton, who has more Instagram followers than he does.

Here’s a glimpse of what you’ll learn:

How Jordan Bass came up with the idea for HOP WTR

How Jordan and his co-founder’s background helped them formulate their non-alcoholic product

Jordan explains how HOP WTR was launched during COVID-19, how they tested the product online, and their source of capital for the business

How the business partners found a co-packer and what they learned about handling production quantities

Why HOP WTR was launched with a direct-to-consumer business model

What Jordan's experience at The Wonderful Company taught him about e-commerce and the CPG industry

Where can you find HOP WTR?

Jordan talks about his company's retail plan when they launched, how they found a distributor, and how HOP WTR positions itself in the beverage market

HOP WTR's plans to innovate and Jordan's advice to fellow entrepreneurs

In this episode...

As the new year begins, lots of people decide to embark on what’s called “dry January”. After indulging in cocktails and glasses of champagne over the holiday season, this is a great time to step back and engage purposefully with your alcohol consumption—which often contains tons of calories and sugar that leave you feeling less than buzzed later on.

HOP WTR's non-alcoholic drinks are the perfect products to grab if you are thinking of starting your year dry. The beer alternatives are brewed with two simple ingredients: hops and water. They are also infused with a stress-busting stack of adaptogens and nootropics, including L-Theanine and ashwagandha.

In this episode of the NexxtLevel Brands Podcast, G. Steven Cleere interviews Jordan Bass, the Co-founder and CEO of HOP WTR, about the concept of dry January and his non-alcoholic products. Jordan explains how—and why—his company was started, talks about production run challenges, and explains why they chose a direct-to-consumer business model. Stay tuned.