Water in a Box? You Bet! Boxed Water Is Better on the NexxtLevel Podcast!

October 01, 2020 00:40:47
Water in a Box? You Bet! Boxed Water Is Better on the NexxtLevel Podcast!
NexxtLevel Brands Podcast
Water in a Box? You Bet! Boxed Water Is Better on the NexxtLevel Podcast!

Oct 01 2020 | 00:40:47

/

Hosted By

G. Steven Cleere

Show Notes

Robert Koenen is the Chief Marketing Officer (CMO) of Boxed Water Is Better, the first national company to offer a sustainable alternative to plastic water bottles. Robert is charged with expanding Boxed Water's core message in empowering consumers to make a statement that sustainability matters. In his role at Boxed Water, Robert leads the brand’s trial and awareness efforts, digital opportunities, and retail experiences. 

Robert has built lifestyle brands for companies in the food, apparel, and footwear industries. Before joining Boxed Water Is Better, he worked at Deckers Brands as the Vice President for UGG Men’s and Kids in Brand Planning, Wolverine World Wide, Timberland, and Rollerblade Inc. 

Here’s a glimpse of what you’ll learn: 

Why you should be drinking boxed water and how it’s better than bottled water

Robert's career background and how he started with Boxed Water Is Better

The costs associated with producing boxed water and how the company markets and educates its target audience on their product

Robert talks about the company's sales on Amazon and the company website, how the production and packaging of the water carton works, and how the company was impacted by COVID-19

The Boxed Water Is Better marketing and retail plan

Robert talks about expanding the company's product line

Sustainability and the changes Boxed Water has been making more recently

Where to learn more about Boxed Water Is Better and how to buy your own boxed water

In this episode…

It’s not a secret anymore: plastic takes a long time to decompose. Plastic pollution is a common problem in many countries because most items don't get recycled and end up in landfills or the ocean, harming the environment. 

In a bid to reduce pollution, create a cleaner environment, give back to the planet, and provide a clean and safe alternative to plastic water bottles, Boxed Water Is Better was born. The company aims to provide clean and pure drinking water in the most sustainable way. And that’s in a box. 

Robert Koenen, the Chief Marketing Officer of Boxed Water Is Better, is Steve Cleere's guest in this episode of the NexxtLevel Podcast. Robert talks about the company's mission in providing sustainable solutions for people and the environment through boxed water, how the cartons differ from milk bottles, and the company's future plans.

Subscribe and Listen on:

iTunes

Spotify

Stitcher

Google Play

Deezer

Resources Mentioned in this episode

Kitchen2Shelf

Nexxt Level Marketing

Boxed Water Is Better

Boxed Water Is Better on Amazon

Robert Koenen on LinkedIn

ECOlunchbox

 

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.

Visit their website to get access to some free tools that can help you understand where your business stands.

Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.

Other Episodes

Episode

August 14, 2023 00:48:06
Episode Cover

Encore - From No Guilt Pizza? It's True! - Cali'flour Foods on the NexxtLevel Brands Podcast!

Encore Presentation from early 2020 - Amy Lacey is the Owner and Founder of Cali’flour. Amy set out to re-imagine her favorite foods and...

Listen

Episode

July 08, 2021 00:48:25
Episode Cover

From Cooking School to Awesome Sauces: Haven's Kitchen on the NexxtLevel Brands Podcast!

Alison Cayne is the Founder and CEO of Haven's Kitchen, a company with a mission to change the way people feel about cooking. Alison...

Listen

Episode

February 18, 2021 00:40:18
Episode Cover

Finding Your Niche - Pickle Juice on the NexxtLevel Brands Podcast!

Filip Keuppens is the Vice President of Global Sales and Marketing at Pickle Juice® Sport. Having nothing to do with cucumbers, the innovative brand...

Listen