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Robert Koenen is the Chief Marketing Officer (CMO) of Boxed Water Is Better, the first national company to offer a sustainable alternative to plastic water bottles. Robert is charged with expanding Boxed Water's core message in empowering consumers to make a statement that sustainability matters. In his role at Boxed Water, Robert leads the brand’s trial and awareness efforts, digital opportunities, and retail experiences.
Robert has built lifestyle brands for companies in the food, apparel, and footwear industries. Before joining Boxed Water Is Better, he worked at Deckers Brands as the Vice President for UGG Men’s and Kids in Brand Planning, Wolverine World Wide, Timberland, and Rollerblade Inc.
Why you should be drinking boxed water and how it’s better than bottled water
Robert's career background and how he started with Boxed Water Is Better
The costs associated with producing boxed water and how the company markets and educates its target audience on their product
Robert talks about the company's sales on Amazon and the company website, how the production and packaging of the water carton works, and how the company was impacted by COVID-19
The Boxed Water Is Better marketing and retail plan
Robert talks about expanding the company's product line
Sustainability and the changes Boxed Water has been making more recently
Where to learn more about Boxed Water Is Better and how to buy your own boxed water
It’s not a secret anymore: plastic takes a long time to decompose. Plastic pollution is a common problem in many countries because most items don't get recycled and end up in landfills or the ocean, harming the environment.
In a bid to reduce pollution, create a cleaner environment, give back to the planet, and provide a clean and safe alternative to plastic water bottles, Boxed Water Is Better was born. The company aims to provide clean and pure drinking water in the most sustainable way. And that’s in a box.
Robert Koenen, the Chief Marketing Officer of Boxed Water Is Better, is Steve Cleere's guest in this episode of the NexxtLevel Podcast. Robert talks about the company's mission in providing sustainable solutions for people and the environment through boxed water, how the cartons differ from milk bottles, and the company's future plans.
Boxed Water Is Better on Amazon
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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