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Encore Presentation: Daniel (Dan) Doll is the CEO of Bushwick Kitchen and the President and COO of Soapbox. He has extensive experience in sales, design, technology, and operations. He is also an American University alumni with a degree in Business Administration and Communications, Law, Economics and Government.
After graduating, Dan worked for IBM Global Business Services as well as LivingSocial before devoting his full-time career to running two brands, Bushwick Kitchen and Soapbox.
Dan Doll's career, educational background, and love for food
The history of Bushwick Kitchen and some of the company's sauces
How Dan joined Bushwick Kitchen and his strategies for growing the e-commerce and retail side of the business
Bushwick Kitchen's packaging design and the company's plans for developing a mass-oriented product
Where to learn more about Bushwick Kitchen
How Bushwick Kitchen develops new flavors and the pandemic’s impact on sales and consumer behavior
How Bushwick Kitchen handles fulfillment and the current shipping challenges
Dan talks about the biggest trial he has faced working at Bushwick Kitchen
How the rise in costs has impacted Bushwick Kitchen
The value of educating customers about your products and collecting user-generated content
Dan's advice to fellow entrepreneurs
Condiments are some of the common gifts many people give to their friends. With so many delicious flavors to choose from, this is one of the most competitive categories out there for CPG brands.
In order to build a successful brand, it is important to create unique products that will appeal to the mass market, stay readily available to consumers, choose the right selling price, and design awesome packaging. Dan Doll advises brands to educate their consumers, better connect with them by evoking emotional responses, and encourage them to share user-generated content.
In this episode of the NexxtLevel Brands Podcast, Steve Cleere interviews Dan Doll, the CEO of Bushwick Kitchen, about building a sauces-based CPG brand in a competitive market category. They also discuss how the COVID-19 pandemic has changed consumer behavior, how the recent rise in costs and longer lead times have affected sales, and the value of collecting user-generated content.
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