Encore: Put Spice in Your Cooking Sauces: Bushwick Kitchen on the NexxtLevel Brands Podcast!

Encore Presentation:  Daniel (Dan) Doll is the CEO of Bushwick Kitchen and the President and COO of Soapbox. He has extensive experience in sales, design, technology, and operations. He is also an American University alumni with a degree in Business Administration and Communications, Law, Economics and Government.

After graduating, Dan worked for IBM Global Business Services as well as LivingSocial before devoting his full-time career to running two brands, Bushwick Kitchen and Soapbox.

Here’s a glimpse of what you’ll learn: 

Dan Doll's career, educational background, and love for food

The history of Bushwick Kitchen and some of the company's sauces

How Dan joined Bushwick Kitchen and his strategies for growing the e-commerce and retail side of the business

Bushwick Kitchen's packaging design and the company's plans for developing a mass-oriented product

Where to learn more about Bushwick Kitchen

How Bushwick Kitchen develops new flavors and the pandemic’s impact on sales and consumer behavior

How Bushwick Kitchen handles fulfillment and the current shipping challenges

Dan talks about the biggest trial he has faced working at Bushwick Kitchen

How the rise in costs has impacted Bushwick Kitchen

The value of educating customers about your products and collecting user-generated content

Dan's advice to fellow entrepreneurs

In this episode...

Condiments are some of the common gifts many people give to their friends. With so many delicious flavors to choose from, this is one of the most competitive categories out there for CPG brands.

In order to build a successful brand, it is important to create unique products that will appeal to the mass market, stay readily available to consumers, choose the right selling price, and design awesome packaging. Dan Doll advises brands to educate their consumers, better connect with them by evoking emotional responses, and encourage them to share user-generated content.

In this episode of the NexxtLevel Brands Podcast, Steve Cleere interviews Dan Doll, the CEO of Bushwick Kitchen, about building a sauces-based CPG brand in a competitive market category. They also discuss how the COVID-19 pandemic has changed consumer behavior, how the recent rise in costs and longer lead times have affected sales, and the value of collecting user-generated content.

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Resources Mentioned in this episode

Bushwick Kitchen

Bushwick Kitchen on Amazon

Weak Knees Sriracha Sauces

Dan Doll on LinkedIn

Soapbox

David Simnick on LinkedIn

Bobsled Marketing