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Kara Goldin is the Founder and CEO of Hint Inc., a San Francisco-based healthy lifestyle brand best known for producing an award-winning unsweetened flavored water called Hint. More recently, the company has released a scented sunscreen—and it’s oxybenzone and paraben-free. Kara has been an operating entrepreneur, growing Hint into a multi-million dollar brand while simultaneously focusing on creating a purpose-driven, business that’s focused on the consumer.
Kara has received numerous accolades including being named EY Entrepreneur of the Year for Northern California in 2017, one of Instyle’s Badass 50 in 2019, and one of Fortune's Most Powerful Women Entrepreneurs. The Huffington Post listed her as one of six disruptors in business alongside Steve Jobs and Mark Zuckerberg. Kara is also an author, and recently released her new book, Undaunted.
What inspired Kara to write a book and how she transitioned from running her businesses to authoring her new book
How Kara gathered stories and put together characters for her book
How Kara overcame the doubts and challenges she faced while growing her beverage business
Kara explains how she found a way to give her beverage product a longer shelf life
Advising leaders instead of telling them what to do
Why Kara chose the name Undaunted for her book
How Kara's business and production model led to increased sales despite COVID-19
How Kara has been doing book tours during the current pandemic
The biggest challenge Kara faced while writing her book
Why Kara hasn’t sold Hint and how she has been a role model to her kids
Starting and running a successful food and beverage business tends to come with many challenges. These brands in particular have certain considerations that you’ll need to work with, like capital, supply chain, stockouts, and even shelf-life. But, most importantly, you’ll need something that can’t be outsourced or researched: you have to be undaunted.
Kara Goldin says that successful food and beverage leaders need to be fearless and courageous. To meet your goals, you’ll also have to act in a certain way to keep your business afloat and survive unexpected challenges—like the COVID-19 pandemic, for one.
Kara Goldin, the Founder and CEO of Hint Inc. and newly-published author, joins Steve Cleere in this week's episode of the NexxtLevel Podcast to talk about her journey in entrepreneurship and becoming an author. She explains why she wrote the book Undaunted, how she overcame her own doubts and naysayers when growing her beverage business (and when writing the book), and why leaders need to be fearless to be successful. Stay tuned.
Young Presidents' Organization (YPO)
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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