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Michael Movitz is the Founder and Managing Partner of The Movitz Group, an advisory group of industry experts that help early-stage conscious brands raise capital and build go to market strategies. Michael is also one of the founding partners of Brandjectory, a one-of-a-kind relationship-building platform for early-stage CPG founders and investors to help discover each other. He has spent 30 years in the CPG industry working with conscious and premium products.
Michael's career includes 16 years with SPINS at various senior-level positions in the Natural, Organic, and Speciality Products Industry, and in the Natural Products Division of the J.M. Smucker Company. Currently, he likes to spend time as a natural products broker and serves as an advisor to Rule Breaker Snacks, 3rd Rock Essentials, and Fruitbelt Sparkling Tonics.
Michael talks about his career background and his interest in data and analytics
The market shifts CPG brands experienced in the early 2010s and the challenges they faced when transitioning to natural food products
How Michael started his business and the people who helped and inspired him along the way
Michael talks about the work his company does and the clients they work with
The common thread Michael notices in successful people and brands
The story behind the founding of Brandjectory, how the platform works, and where to get more information about it
How Michael and his business partners approached and acquired investors to join Brandjectory
How investors have been impacted by COVID-19
Michael talks about a major challenge he faced in his business and how he overcame the obstacle
When starting a new business, entrepreneurs need to have an end goal in mind, if they want to be successful. This means a few things. First, you need to know why you’re going into business and surround yourself with the right people, be it business partners or advisors, who will help you bring your vision to reality.
This also means you need to have passion and grit. Without them, you might not be as driven to grow your business in the face of a hurdle. You need to have the motivation to satisfy a gap in the market, grow your business, and go big. If you only see your business as a hobby, you won't go far.
In this episode of the NexxtLevel Podcast, G. Steven Cleere is joined by Michael Movitz, Founder and Managing Partner of The Movitz Group, to talk about the key to succeeding in the CPG world. They talk about the importance of data and analytics, the characteristics of successful people, and how Michael helps brands get access to capital through Brandjectory.
“Start With Why—How Great Leaders Inspire Action” (The Golden Circle Talk) by Simon Sinek
The Movitz Group Capital Preparation Outline
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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