How Important Is Your Brand? ClarkMcDowell on the NexxtLevel Brands Podcast!

Whether you are a decades-old brand or a start-up, there are do’s and don’ts to building your brand.  Paul McDowall and Catherine Clark, founders of ClarkMcDowell agency, are here to share their insights on a few brands they’ve worked with through the years. Clarkmcdowall has three approaches to brand building: creating from scratch, transforming, and amplifying.

We’ll hear about the transformation of brands like Palmolive and the amplification of a brand like Kind Bars. Paul and Catherine’s long-time friendship/partnership shines through in the beautiful ways they work together.  They call it “intelligence and imagination” - combining the strategic thinking brain with the graphic or creative brain– both have equally important roles and neither is relegated to that specific function.

Join us as we discuss old and new ways of branding, the effects that the lightspeed technology changes and generational changes may have on your branding direction, and some tips and tricks to think about, wherever you are in the branding process.

The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals.

Discussion Points

• How Catherine and Paul met and decided to work together
• How ClarkMcDowell approaches branding
• Storytelling and branding
• Mission-based product branding
• Keeping the important qualities when transforming older brands
• How do you approach branding for a new startup?
• Which is more fun– transforming an older brand or starting from scratch?
• Lessons and learnings: Weight Watchers, Kind Bars, Clif Bars and more
• How do you work with companies after the initial presentation?
• Generational categories and how to speak to them
• Disruptors and challengers vs. older, static brands
• Advice from Paul and Catherine

Resources:

ClarkMcDowall Website

Catherine Clark LinkedIn

Paul McDowall LinkedIn

NexxtLevel Brands Website

Steven Cleere LinkedIn