Hosted By
Brandon Leong is the Vice President of Marketing and Growth at RangeMe. He brings with him a unique blend of CPG industry experience along with expertise in high technology growth startups. He has held senior marketing roles for over a decade in companies such as Quri and Aria Systems. Currently, Brandon leads a talented and energetic team focused on the growth of the RangeMe marketplace.
Vir Satyan is RangeMe's Director of Supplier Success. He has lived and worked across three continents holding key roles in people-centric industries including consumer packaged goods. He is the second ever employee of RangeMe and is immensely passionate about helping suppliers grow their businesses. Vir currently leads the very talented supplier success team.
From very small beginnings to being the industry standard for product sourcing online, RangeMe streamlines product discovery for over 7,000 category buyers and the world's largest retailers while enabling over 175,000 product suppliers and manufacturers to have greater control over the marketing of their products.
Here’s a glimpse of what you’ll learn:
How RangeMe's founder, Nicky Jackson, came up with the idea for the online platform
Why RangeMe decided to shift their headquarters from Australia to the US
Why new startups should be willing to sell online and use e-commerce platforms
How RangeMe works and why it’s important to build an optimized RangeMe profile
Success stories from RangMe clients
How RangeMe replaces the sell sheet for a brand and its other benefits to suppliers and buyers.
Why it’s crucial for RangeMe users to be active on the platform and to keep their profiles updated.
How has the COVID-19 crisis impacted RangeMe and its clients?
How ECRM, RangeMe’s parent company, has adapted to market changes by creating an Efficient Supplier Introductions (ESI) solution.
RangeMe's signup and verification process, and benefits of having a premium account
RangeMe's future plans in creating greater efficiencies for sellers and buyers
The growth of e-commerce had been amazing prior to COVID 19, and now it has literally advanced a decade in a space of 90 Days. And while much of the focus has been on the consumer altering behavior from buying at brick and mortar stores to online, there is a similar revolution on the purchasing side. Big retail buyers and purchasing agents are working from home with no physical meetings with vendors or suppliers. The answer now lies in 'digital purchasing' and RangeMe is already here to help.
RangeMe is an online platform that enables retail buyers to efficiently discover innovative and emerging products while empowering suppliers to manage and grow their brands with the tools, insights, and services they need.
In this episode, G. Steven Cleere talks with Brandon Leong and Vir Satyan from RangeMe about the rapid growth of e-commerce and digital purchasing, and how they are making the process easier for all parties involved. They explain how the RangeMe platform works, its benefits to sellers and buyers, how it helps in fostering and growing brand awareness and visibility, and why educating suppliers has been a top priority for RangeMe. Stay tuned.
Steve Cleere’s email: [email protected]
Nicky Jackson, CEO and Founder of RangeMe, on LinkedIn
ECRM's Efficient Supplier Introductions (ESI)
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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