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Best of NexxtLevel Brands Podcast: Aired December 2021: Sam Madani is the Co-founder and CEO of BOMANI Cold Buzz, an alcohol-infused cold brew coffee brand. He was born and raised in California to Iranian immigrants, and a great deal of his personal motivation comes from witnessing the challenges his parents had to successfully overcome.
After graduating from the University of Southern California, Sam moved to New York to work in investment banking. With long hours leading to happy hours with colleagues and friends, Sam began to research the idea of marrying cold brew and sugarcane alcohol, two of the fastest-growing categories in the beverage industry.
What Sam Madani learned about the CPG industry while working in investment banking
How the idea for BOMANI Cold Buzz came about and how three business partners started producing their product
The value of partnering with co-founders who possess different skillsets
Sam talks about finding a co-packer, the strategies they used to ensure compliance on the production of alcoholic products, and how they found distributors
Where Sam and his business partners found capital to start their company
How the co-founders decided on which markets to prioritize and what caught them off-guard as they started the business
Why the BOMANI business partners focused on building their company's supply chain before launching
Sam shares his tips for future planning, growing direct-to-consumer sales and on-premise sales, and building an organic community
Sam's advice to fellow entrepreneurs
Many first-time CPG entrepreneurs aren’t aware that building a successful brand isn’t just about having a great product. Your business is only as good as your co-packers and distributors. On top of that, you have to ensure that you set up your business' supply chain for fast and effective scaling.
When Sam Madani and his business partners decided to start BOMANI Cold Buzz, they focused on building their company's supply chain before launching their product. They realized that their product had attracted a lot of demand and going to market without a proper supply chain would mean that they wouldn't be able to meet it. To remedy this, they worked on building a scalable supply chain so they could go to market more confidently and scale quickly.
In this episode of the NexxtLevel Brands Podcast, Steve Cleere interviews Sam Madani, the Co-founder and CEO of BOMANI Cold Buzz, about the strategies he and his business partners used to start and quickly scale their CPG brand. Sam also talks about the benefits of partnering with co-founders that have different skillsets, finding the right distributors and co-packers, and building an effective supply chain. Stay tuned.
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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