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Shannon Roddy is the Founder of Marketplace Seller Courses, which provides online courses, resources, and tools for brand owners selling on Amazon. He started working with Amazon in 2012 as both a seller and a consultant. Now, Shannon works with brands, inventors, and startups to help them launch, grow, and protect their sales on Amazon. The first company he was hired to work with as a consultant experienced a 400% increase in sales in the following month, leading him to discover more solutions for brands that are selling on Amazon.
Shannon is an Amazon Keynote Speaker who shares his knowledge and expertise to help attendees cultivate a strong brand strategy when selling on Amazon. His innovative approach to empowering sellers with practical takeaways and helping them focus on the essentials creates tremendous value opportunities for attendees. He currently lives with his family in Atlanta, Georgia.
Why food brands should consider Amazon for their products
How food brands should approach and position their products on Amazon’s platform
What small food brands should do to make Amazon a worthy investment in time and effort
How brands should decide between going for Fulfillment by Amazon (FBA) versus Fulfillment by Merchant (FBM)
Shannon talks about the costs and fees brands incur for selling on Amazon
Benefits of brand registry, having a company store on Amazon, and distribution enforcement for food brands
The flywheel concept on Amazon
How Amazon attribution works and its benefits to sellers
How brands should go about advertising on Amazon and what to know about conversion rates
The Marketplace Seller Courses and the free 15-minute Food Brands Mini-Course offered by Shannon Roddy
Shannon's advice on handling Amazon’s product review system
Shannon's advice to other entrepreneurs building food brands
One of the most important things new sellers to Amazon’s marketplace need to do is prepare adequately before joining. There’s a lot to handle beforehand, like deciding on the best fulfillment method to use, how to optimize listings to drive more sales, and how to get quality reviews, among others.
All of these things can be overwhelming for new Amazon sellers, hence the need to have someone to guide them along. This is one of the reasons why Shannon Roddy, an Amazon expert and consultant, decided to create online courses that specialize in guiding sellers and vendors with the online marketplace. In a nutshell, he teaches the secrets to success on Amazon.
In this episode of the NexxtLevel Podcast, host G. Steven Cleere interviews Shannon Roddy, the Founder of Marketplace Seller Courses, about his secrets to selling more on Amazon. Shannon talks about his courses, explains what food brands need to do before and after joining Amazon, and talks about the importance of having a registered trademark for brand registry.
The Marketplace Expert Podcast
Marketplace Seller Courses on Facebook
Shannon's Free Mini-Course for Food Brands
Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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