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Joseph Tarnowski is the Vice President of Content for ECRM. He has been an editor for various retail and CPG trade media publications for over 20 years, having worked for Progressive Grocer over the course of 14 years. He has written for Gourmet Retailer, Convenience Store News, Retail Leader, and FoodService Director. Joe also contributes to industry publications like Drug Store News and Chain Drug Review.
For the past 6 years, Joe has been the VP of Content for ECRM, where he develops thought leadership content like blogs, video interviews, podcasts (like The ECRM Podcast), and all forms of social media. He holds a BA in Communications from Hunter College, City University of New York.
ECRM's work and what they do to help brands in the food and CPG industry
How ECRM brings suppliers and buyers together through curated meeting sessions
How ECRM has pivoted due to the COVID-19 pandemic
The ECRM Connect and how the company resolves tech problems for buyers and suppliers on their platform
The benefits of a digital purchasing platform for buyers in the decision-making process
Joe talks about the clients that have had success with ECRM's sessions
Best practices for productive virtual sessions
How the cost of ECRM services has changed because of the shift to virtual
Where to learn more about upcoming ECRM sessions
Joe talks about the ECRM supplier vetting process and how they help buyers get samples
Joe's appreciation for the ECRM team driving the success of the company
For many new brands, getting an opportunity to present their products in front of buyers can be a challenge. The cost and time it takes to take to travel when meeting buyers can be quite prohibitive for smaller brands, and in some cases can be discouraging. However, the team at ECRM developed a great idea to help provide meeting opportunities for sellers/suppliers and buyers that are convenient for both parties.
In addition, because of the current COVID-19 pandemic, restrictions on physical movement have hindered in-person meetings. So, the team at ECRM pivoted to provide virtual meeting sessions for buyers and sellers from different food and CPG categories.
G. Steven Cleere, host of the NexxtLevel Podcast, interviews Joe Tarnowski, the Vice President of Content for ECRM, about his company's work in helping sellers and suppliers get in front of buyers. Joe talks about the physical and virtual meeting sessions offered by ECRM, how the company vets suppliers, and best practices for productive online sessions.
Steve Cleere's interview with Brandon Leong and Vir Satyan from RangeMe
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
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Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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