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Today we’re speaking with David Cisneros, co-founder of WES and Origo Brands, and taking an enlightening journey through the world of Hispanic food brands. David shares his transition from attorney to successful food brand entrepreneur. You’ll hear about David’s travels to Latin America and how he is shaking up the US market with new and authentic flavors. In the discussion, David imparts valuable insights on how his legal training has helped him navigate the financial side of his business, how he’s telling a compelling story through disruptive marketing and discusses creating a low GI sweetener. Get insights into David's unique marketing strategy for his Hispanic barbecue sauce and learn how to redefine product categories in a post-pandemic market.
The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals.
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