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Candice Crane is the Founder and CEO of Petal Beverage. She is a visionary founder who plays supermom to two rosy-cheeked rebel girls, wife to her soulmate, and lady boss in the workplace. Although raised in Chicago, Candice’s roots take her back to her birthplace, South Africa, where she spent summers surrounded by the beautiful landscapes and her amazing family. The idea for creating a line of sparkling botanical beverages was inspired by her two grandmothers and their love for tea.
When her vision finally blossomed into action, Candice decided to bottle up her own botanical blends, add some sparkles, and share a little goodness with the world. In 2017, she drew on her background in production and marketing to found Petal, an organic sparkling beverage company focused on crafting organic goodness, celebrating the rebels and romantics who inspire her, and empowering women everywhere to make their own dreams come true.
What inspired Candice to start her own beverage company
How Candice started making her botanicals at home and where she first sold her products
The flavors Candice focused on when starting her business and her current SKUs
Candice talks about expanding her product line nationally, the feedback customers offered, and the challenges she faced starting and growing her beverage company
Where to find Petal Beverage online and on social media
Selling through e-commerce and how they were impacted by COVID-19
How Candice raised capital for her business and her thoughts on sampling
Petal Beverage's target audience, how their pricing has changed over time, and Candice's advice to entrepreneurs and startups
Candice talks about finding a co-packer, her future plans for the business, and the pressure on organic certified ingredients
Candice's advice to fellow entrepreneurs
Candice Crane's love for rose petal tea and the high sugar content found in most drinks in the market inspired her to produce and deliver healthier drinks to people. This drive led to the birth of Petal Beverage. She started sourcing local ingredients and formulating her first products while trying her best to stay away from sugar. When she finally launched and took her drink to the market, she received very encouraging feedback and was motivated to grow bigger.
However, Candice's products created a new category in the market which came with a few challenges. The sparkling botanical sits at the intersection between sparkling water and functional beverages, and so retail stores did not know where to place them on the shelves.
In this week's episode of NexxtLevel Podcast, G. Steven Cleere interviews Candice Crane, the Founder and CEO of Petal Beverage, who talks about her entrepreneurial journey and the challenges she faced growing a new category of drinks. Candice also talks about selling on Amazon, funding her business, and her future plans for Petal Beverage.
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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