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Andrew Criezis is the General Manager for small and medium-sized businesses at NielsenIQ. Before joining NielsenIQ, he was the Chief Product Officer during the creation and launch of a new best-in-class CPG platform called Byzzer, which helps small CPG manufacturers win more market share with actionable retail data insights. His track record of success is best exemplified in global operations and product development. He is an expert not only in crafting data-driven business solutions but also in embedding analytics into all aspects of NielsenIQ products.
Andrew Criezis explains what NielsenIQ is and how it aggregates data
How NielsenIQ has been building products for small brands
The type of data small and medium-sized brands look out for
Where to learn more about Byzzer
How Byzzer helps brands with distribution, promotions, and performance evaluation
The Byzzer platform's ease of use and its benefits when dealing with distributors
Does NielsenIQ consider consumer data from large retailers?
Andrew explains what household panel data is, how it is acquired, and the typical competitor’s response to NielsenIQ's data
The value of getting data about health and wellness
One of the biggest challenges many startups face involves finding the data they need to successfully start and scale their businesses. This could include information about their target market, their competitors, investors, and finding the right price points. In addition, as the brand grows, there is a need to gather information about the performance of the products and future market insights.
NielsenIQ created a platform called Byzzer that helps CPG brands acquire the data and insights they need to grow and scale. Through it, business leaders are better equipped to make strategic business decisions about creating new products, distributing them, and evaluating performance.
In this episode of the NexxtLevel Brands Podcast, Steve Cleere interviews Andrew Criezis, the General Manager at NielsenIQ, about the products the company has created to help CPG brands make better business decisions. Andrew explains how Byzzer works, talks about the type of data companies often look out for, and explains how household panel data is acquired. Stay tuned.
Steve Cleere's email: [email protected]
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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