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Nona Lim is the Founder and CEO of Nona Lim, a fresh Asian comfort food brand based in Oakland, California. She is a former competitive fencer who has always believed in the health benefits of a nutritious diet and the feel-good sensation of amazing flavors. In 2014, she launched her Nona Lim brand inspired by her childhood in Singapore as well as the country's melting pot of culinary traditions and flavors from all over Asia.
Nona pioneered the fresh Asian food category, becoming a category leader with a range of Asian comfort foods that are delicious, convenient, and healthier for you—all thanks to clean label ingredients. The company's award-winning products can be found at retailers across the United States and online at www.nonalim.com.
Nona Lim talks about her background, starting her food brand, and how fencing has helped her career
How the concept for the Nona Lim brand came about and where Nona found recipes for her meal plans
Nona talks about pivoting to the CPG industry, packaging her products, and entering local retail stores
How Nona got started in e-commerce and the shopping challenges she faced
How COVID-19 has impacted Nona's business
Nona's thoughts on the future of e-commerce sales once the pandemic is in the past
Nona talks about her company's new products and Kickstarter campaign
Production and refrigeration for Nona Lim products—and how Nona secured financing
Nona talks about a big challenge she faced in the business and how she handled the obstacle
Nona Lim's love for authentic Asian food drove her to start a CPG brand through which she could supply people with delicious comfort food. Her desire was to create convenient meal plans that were not only quick to put together but also healthy and nutritious.
Nona started by hand-filling pouches with delicious soups from her meal plans and detox program. Soon enough, her quality ingredients and comforting flavors got her on the shelves at Whole Foods and other local grocery stores.
In this episode of the NexxtLevel Podcast, Steve Cleere sits down with Nona Lim, the Founder of Nona Lim, to talk about the strategies she used to scale her convenient Asian food brand. They also discuss Nona's interest in competitive fencing, how her brand was affected by COVID-19, and what a shift to e-commerce in the CPG industry looks like.
Whole Foods Local Producer Loan Program
“Words 2 Grow By - The Best of 2020” with G.Steven Cleerex
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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