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Dr. Gerald Horn is the Co-Founder and CEO of Breinfuel, a cerebral beverage designed to fuel the brain for responding effortlessly with increased focus, alertness, and productivity. Currently the Co-Medical Director at LasikPlus Chicago, Dr. Horn's background lies in ophthalmology, pharmaceutical science, and disruptive drug development.
Dr. Horn has committed his 40-year career to maximizing the health benefits of modern science and medicine, becoming a #1 recommended doctor. He invented the eye whitening drop, Luminesse, which became a top seller. He also went on to develop the drop, Liquid Vision, to temporarily restore reading vision without glasses or contact lenses.
The role of nutrition in supporting the brain and cognitive function
Why Dr. Gerald Horn decided to create a beverage instead of a snack, and why he chose to create his own product over licensing to an established company
Dr. Horn’s experience getting into the CPG space, how his formulations work, and his experience selling on Amazon
Why Dr. Horn chose the name, Breinfuel, and how he picked his own packaging
Who are the target customers for Breinfuel?
Dr. Horn talks about Breinfuel’s flavors, his plans for going retail, and how the COVID-19 pandemic impacted those plans
Dr. Horn shares his experience finding a co-manufacturer and regulating Breinfuel's formulations
The biggest challenge Dr. Horn has faced while inventing his products
All CPG entrepreneurs know that growing a CPG brand is not easy, especially when the products require regulation by the FDA. As an entrepreneur, you will face a lot of challenges—and you might even get intimidated along the way. However, what will keep you going is your passion and perseverance to succeed.
This is what Dr. Gerald Horn learned when he first entered the CPG world. He knows the value of working with licensing agencies and regulatory bodies to get your products tested. He also knows the importance of believing in yourself, loving your work, fighting against naysayers, and being confident in yourself. Success doesn't happen overnight—it takes commitment and conviction to yourself and your product.
Dr. Gerald Horn, the Co-Founder and CEO of Breinfuel, is G. Steven Cleere's guest in this week's episode of the NexxtLevel Podcast, where they talk about the challenges of being an entrepreneur and supporting the brain with good nutrition. Dr. Horn talks about his formulations, selling on Amazon, and why he did not license his product when starting out.
2-Do Tuesdays by Kitchen2Shelf
“Words 2 Grow By - The Best of 2020” with G. Steven Cleere
“Words To Grow By - The Best of 2019” with G. Steven Cleere
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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