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Entering a new market or launching a new product is always a difficult process. The task is made even more difficult when taking a brand to a new country.
Matthew Parry is the founder of The Good Crisp Company, an Australian brand of canister chips with a focus on healthy, natural ingredients. Parry and his company has experienced a meteoric rise and they are already breaking into major American retailers.
In this encore show, G. Steven Cleere is joined by Matthew Parry to discuss the changing trends in what American consumers want from their food, breaking into the American market, and why the word “chips” has a different meaning in his native Australia.
The difference between chips, crisps, and fries in Australia
What product does The Good Crisp Company offer?
Why Matthew Parry’s company chose Boulder, Colorado to operate from in America
The retail market makeup in Australia
The Good Crisp strategy for entering American markets and working with Walmart
The changing trends in the CPG and food industries
Other companies Matthew has worked with and his early career
What’s next for The Good Crisp Company?
Matt’s advice for companies trying to launch a new line
The differences of doing business in America versus Australia and selling on Amazon
The strategy of gaining market share against competitors
The Good Crisp Company looks at the “big picture”
Our podcast was brought to you today by Kitchen to Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.
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