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Udo Erasmus is the Co-founder of Udo's Choice, a health brand that can be found in Whole Foods and other health food stores nationwide. He began his natural food career by designing the machinery for making oils with health in mind and pioneering flax oil, which is now a billion-dollar industry.
Today, Udo is an acclaimed speaker and author of many books including the bestseller, Fats That Heal, Fats That Kill. He speaks at events hosted by Tony Robbins and Deepak Chopra, and has traveled to over 30 countries to conduct thousands of live presentations, media interviews, and staff trainings on oils, health, peace, and human nature.
How Udo Erasmus' background during the Second World War influenced his life and how he emigrated to Canada from Germany
Udo talks about working in biochemistry and genetics, his entry into healthy living, and what he’s learned about healthy oils
The reasons why Udo uses flax to make oil and his nutritional advice for increasing intake of healthy omega oils
How a ban on the importation of linseed oil by the FDA impacted Udo's business
Selling and positioning a health brand in Whole Foods
Does Udo's Choice serve the food service industry and how did they go global?
How the COVID-19 pandemic created more awareness about what people eat
Udo's advice to fellow entrepreneurs on dealing with tough times
Omega 3 and 6 oils are very important for our health and wellbeing. However, most people don't pay attention to the type of oil they use in their cooking and this often prevents them from getting necessary nutrients.
After getting poisoned while working with pesticides, Udo Erasmus went on a journey of discovery where he learned the benefits of eating clean healthy food and oils. He became a pioneer in the healthy fats/oils movement and started Udo's Choice to provide better and healthier oil products to the market.
In this episode of the NexxtLevel Brands Podcast, Steve Cleere sits down with Udo Erasmus, the Co-founder of Udo's Choice, to talk about healthy eating and the benefits of healthy oils. They also talk about sources of different food nutrients, the effects of the COVID-19 pandemic on people's food choices, and how Udo grew his oils brand to go global. Stay tuned.
Fats That Heal, Fats That Kill: The Complete Guide to Fats, Oils, Cholesterol and Human Health by Udo Erasmus
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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