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Annalea Krebs is the Founder and CEO of Social Nature, a product discovery and trial platform in the better-for-you space. Since 2015, Social Nature has helped over 500 food and health brands launch their products into retailers like Whole Foods, Sprouts, Walmart, and more. Today, there are almost one million shoppers across North America who use Social Nature to help them switch to better products.
Annalea is a frequent keynote speaker on next-gen retail marketing, DTC marketing, natural products, and consumer health trends. When she’s not working with green businesses, Annalea can be found hiking, rock climbing, and paddling throughout the Pacific Northwest.
Annalea Krebs' entrepreneurial background and how she started Social Nature
Why Annalea changed her business model from giving discounts to giving free trials
Annalea explains how she found brands to work with and grew Social Nature organically
How social sampling works and the origin of VIP coupons
The strategies Annalea uses to connect products with people and how a referral program helped her build her members list
Annalea shares some lessons learned from bad sampling experiences
How Annalea's clients receive and utilize feedback from users
Where to learn more about Social Nature and social sampling
Annalea talks about her company's future plans and how they were impacted by the COVID-19 pandemic
Annalea Krebs' professional mantra is “profit with purpose.” She started her business with a mission of helping promote green businesses and grow the green economy — and since then she has worked with more than 500 better-for-you brands.
However, similar to conventional businesses, green companies were greatly impacted by the COVID-19 pandemic. Over the past 18 months, they have had to pivot and find alternative ways of sampling and reaching consumers. With these changes, Annalea saw an opportunity to help brands by creating a fully digital sampling channel. This service has not only helped with marketing these brands, but also growing their customer base and generating better feedback about their products.
Annalea Krebs, the Founder and CEO of Social Nature, joins Steve Cleere on this episode of the NexxtLevel Brands Podcast to talk about growing the green community and generating profit with a purpose. Annalea explains how social sampling works, the ways it benefits green brands, and how her clients use consumer feedback to create winning pitch decks. Stay tuned.
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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