Words 2 Grow By - The Best of 2020

G. Steven Cleere is the Founder and Chief Brand Developer of NexxtLevel Marketing, a consulting firm that specializes in retail marketing. For over 30 years, he’s been actively involved in marketing, advertising, and promotion disciplines. In 2019, Steve and his wife, Debra, combined their backgrounds and created Kitchen2Shelf, an educational service that provides online courses and in-person workshops for food and beverage entrepreneurs at all stages of growth.

Steve was previously the Co-Founder and Managing Partner at TradeMarketing, Inc., or the TMI Group, a retail marketing agency. His unique background has allowed him to gather a wealth of expertise for top CPG companies to scale and grow. 

Here’s a glimpse of what you’ll learn:

Words of advice from Will Nitze of IQBARS

Words of advice from Grace Ventura and Sarah Bird from Beyond Broth

Words of advice from Marc Siden of Cloud Water Brands

Words of advice from Chris Kirby of Ithaca Hummus

Words of advice from Hans Schatz of CULT Artisan Beverage Company

Words of advice from Lindsey Cunningham of RollinGreens

Words of advice from Keith Belling of RightRice

Words of advice from Ashi Jelinek of KidsLuv

Words of advice from Shannon Roddy of Marketplace Seller Courses

Words of advice from David Lemley of Retail Voodoo

Words of advice from Kara Romanik of Mamie's Pies

Words of advice from Kiri Masters of Bobsled Marketing

Words of advice from Amy Lacey of Cali’flour Foods

Words of advice from Steve Caldwell of Swiss Rösti

Words of advice from Kara Goldin of Hint

Words of advice from Ryne O'Donnell of Sol-ti

Words of advice from Cynthia Tice and Jane Miller of Lily’s Sweets

Words of advice from Jim Lassiter of REJIMUS, INC

Words of advice from Elliot Begoun of TIG 

Words of advice from Michael Panara Jr., Pretzel Man Bakery

Words of advice from Katherine Harvey of Bare Bones

Words of advice from Steve Cleere of NexxtLevel Marketing

Words of advice from Loren Brill of Sweet Loren's

In this episode…

There’s no doubt about it: 2020 was very different from the years before and affected people differently, be it professionally or personally. It brought forth several challenges, COVID-19 being only one of them, all of which impacted many businesses and families. Some businesses were forced to close down while others thrived and saw tremendous growth.

Despite all these challenges, the NexxtLevel Podcast had some great guests on the show who had so much expertise and insight to share. They talked about building CPG businesses, even during the COVID-19 pandemic, shared solid and realistic wisdom to grow your business, and more. 

On the first NexxtLevel Podcast episode of 2021, host Steve Cleere shares the best tips and tricks from 2020. He shares actionable insight and nuggets of wisdom from 23 of his own guests from the past year, as well his own words of advice on how to build a successful CPG business and be a great leader. Keep listening!

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Resources Mentioned in this episode

Kitchen2Shelf

NexxtLevel Marketing

Steve Cleere's interview with Will Nitze

Steve Cleere's interview with Grace Ventura and Sarah Bird

Steve Cleere's interview with Marc Siden

Steve Cleere's interview with Chris Kirby

Steve Cleere's interview with Hans Schatz

Steve Cleere's interview with Lindsey Cunningham

Steve Cleere's interview with Keith Belling

Steve Cleere's interview with Ashi Jelinek

Steve Cleere's interview with Shannon Roddy

Steve Cleere's interview with David Lemley

Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence by David Lemley

Steve Cleere's interview with Kara Romanik

Steve Cleere's interview with Kiri Masters

Steve Cleere's interview with Amy Lacey

Steve Cleere's interview with Steve Caldwell

Steve Cleere's interview with Kara Goldin

Undaunted: Overcoming Doubts and Doubters by Kara Goldin

Steve Cleere's interview with Ryne O'Donnell

Steve Cleere's interview with Cynthia Tice and Jane Miller

Steve Cleere's interview with Jim Lassiter

Steve Cleere's interview with Elliot Begoun

Steve Cleere's interview with Michael Panara Jr.

Steve Cleere's interview with Katherine Harvey

Expo West

Steve Cleere's interview with Loren Brill

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.

Visit their website to get access to some free tools that can help you understand where your business stands. 

Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.