In this Encore Podcast episode, I speak with Dave Zilko, Co-Founder of Skinny Butcher. You’ll hear the amazing origin story of the “plant poultry” brand that was founded after Dave and his partner Jack built and sold Garden Fresh salsa to Campbell Soups for $231M.
Dave shares his passion for Skinny Butcher’s sustainability focus, hopes for a global flexitarian society, the fun marketing and branding strategy that has led to unusual promotions like the Stranger Things/Netflix promotion at Walmart, and inspiring stories that also appear in his book, “Irrational Persistence.” Skinny Butcher’s major successes partnering with Costco, Walmart and Kroger have consumers embracing the flavorful taste and ‘better for you’ pea protein meat replacement products that offer a kinder gentler option for our planet.
The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals.
Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business
Caroline Adams is a Client Project Manager at Bobsled Marketing, an agency that helps brands scale on Amazon. As a marketing expert, Caroline specializes...
Ken Ojuka is the Founder and CEO of Fiddle, an inventory platform for CPG brands and manufacturers. Fiddle helps small businesses move their spreadsheets...
Encore from July 2020: Marc Siden is the CEO of Cloud Water Brands. He is also a former Co-Founder and CEO of Onboard Informatics,...