Encore: Irrational Persistence - Learn from the Skinny Butcher

December 21, 2023 00:39:09
Encore: Irrational Persistence - Learn from the Skinny Butcher
NexxtLevel Brands Podcast
Encore: Irrational Persistence - Learn from the Skinny Butcher

Dec 21 2023 | 00:39:09

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Hosted By

G. Steven Cleere

Show Notes

In this Encore Podcast episode, I speak with Dave Zilko, Co-Founder of Skinny Butcher.  You’ll hear the amazing origin story of the “plant poultry” brand that was founded after Dave and his partner Jack built and sold Garden Fresh salsa to Campbell Soups for $231M.

Dave shares his passion for Skinny Butcher’s sustainability focus, hopes for a global flexitarian society, the fun marketing and branding strategy that has led to unusual promotions like the Stranger Things/Netflix promotion at Walmart, and inspiring stories that also appear in his book, “Irrational Persistence.” Skinny Butcher’s major successes partnering with Costco, Walmart and Kroger have consumers embracing the flavorful taste and ‘better for you’ pea protein meat replacement products that offer a kinder gentler option for our planet.

The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals.

 

Discussion Points

 

Resources:

Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business

Skinny Butcher

Dave Zilko LinkedIn

NexxtLevel Brands Website

G. Steven Cleere LinkedIn

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