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Ernie Harker is a Branding Consultant and the Owner of Ernburn, a marketing and advertising agency focused on making brands ignite. He started the creative production studio, 8fish, in 1995 after working as an illustrator, designer, and storyboard artist. During his time as the Founder and Owner, 8fish became well-known among ad agencies and clientele for animation, video production, writing, directing, and branding.
Ernie is also the author of Your Brand Sucks: How to ignite a brand that doesn't., a book that gives companies the step-by-step processes for building a remarkable brand.
Ernie Harker explains the concept behind branding and the common mistakes companies make with their brands
How to create a quality branding strategy
How Ernie helped Maverik, an independent fuel marketer, rebrand
Why Ernie wrote his book, Your Brand Sucks: How to ignite a brand that doesn't.
The value of brand development and the steps companies should take to unfold their branding
The importance of building a unique and authentic brand
Ernie’s advice to entrepreneurs on being more productive
Where to get Ernie's book and how to get in touch with him
Most new entrepreneurs think that branding means coming up with a logo and choosing a cute color palette. They see branding as a design exercise or a corporate identity that doesn’t go beyond the screen. Guess what: none of this is actually branding.
According to Ernie Harker, an ignited brand revolves around the personality of a company and should be expressed in its marketing strategies, communication style, choice of language, and product packaging. Brand owners must use the right tools to create an authentic and compelling brand that sets you apart from the crowd and makes you more competitive.
In this episode of the NexxtLevel Brands Podcast, Ernie Harker, a Branding Consultant and Owner of Ernburn, joins Steve Cleere to talk about his best practices for developing a brand strategy that’s on fire. Ernie also talks about the value of building an authentic brand, factors to consider when creating a branding strategy, and how he’s helped some of his past clients rebrand for the better.
Your Brand Sucks: How to ignite a brand that doesn't. by Ernie Harker
The National Association of Convenience Stores (NACS)
Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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