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Sean Lake is a Co-founder at BUBS Naturals, a line of collagen peptides and other all-natural supplements. He is a former professional snowboarder who went on to Burton Snowboards, worked as Shaun White's team manager, and landed a spot as the Director of Sports Marketing at DC Shoes. After decades in action sports marketing, Sean co-founded BUBS Naturals.
BUBS was named after Sean's childhood best friend Glen “BUB” Doherty, a Navy SEAL who was tragically killed in Benghazi, Libya in 2012. A devoted husband, father, and fitness fanatic, Sean is also passionate about helping people feel great and do good while leading a business that gives back.
Sean Lake talks about dropping out of college to go after his passion for snowboarding
Why Sean went back to college, what he did after that, and how he was drawn to nutrition and fitness
Sean talks about the life of his best friend, Glen Doherty, and how he lost his life
How Sean was introduced to collagen and the origin story of BUBS Naturals
Sean explains how they found a collagen supplier and the way they grew the company
Where to learn more and purchase BUBS Naturals
The other products produced by BUBS Naturals
Sean's advice to fellow entrepreneurs
Storytelling remains one of the best strategies a CPG brand can use to market and promote its products. A story-first branding strategy helps educate consumers about the history of the brand and build connections with them.
Sean Lake and his business partner at BUBS Naturals have been leveraging storytelling to build their brand since they started. They have also been using professional certifications to stand out from their competitors, obtaining Whole30 approval and ultimately scaling their business.
Sean Lake, the Co-founder of BUBS Naturals, joins Steve Cleere in this episode of the NexxtLevel Brands Podcast to talk about starting and building a brand centered around a charitable cause. Sean talks about his passion for snowboarding and other sports, his lifelong friendship with Glen Doherty, and how he got started in the food industry. Stay tuned.
The Glen Doherty Memorial Foundation
NSF International Certified for Sport
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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