Growing Through Iteration - Calypso Lemonade on the NexxtLevel Brands Podcast!

David Klavsons is the Chief Executive Officer of King Juice Company and Calypso Lemonade, the creators of the flavored lemonade faction of the beverage industry. David has over 30 years of experience transforming and optimizing business performance, growth, and innovation with industry-leading companies. 

Before heading King Juice Company and Calypso Lemonade, David held executive roles at companies like PepsiCo, Hess Corporation, and Kraft Foods Group. In addition to helping companies grow, he is skilled in operations, logistics, sales, category management, marketing, and M&A.

Here’s a glimpse of what you’ll learn: 

• How David Klavsons transitioned from working at big CPG companies to Calypso Lemonade
• What strategies made the Calypso Lemonade brand successful?
• David shares how he handled the struggles of COVID-19
• The sampling tactics that got Calypso Lemonade into the hands of consumers and the shelves of big stores
• The challenges that come with scaling a smaller brand — and how to overcome them
• David’s final piece of advice: persistent iteration

In this episode...

What are the most effective strategies for scaling your business? As a smaller brand, how can you compete with the big companies who dominate the store shelves? 

As someone who has worked with both big and small companies, David Klavsons knows what it takes to grow — no matter the size of your business. According to David, the key to success is two-fold: innovation and iteration. Even as a smaller business, you can keep up with the big companies by making sure you have a strong team, solid engagement tactics, and the proven structures needed to pivot when necessary. 

In this episode of the NexxtLevel Brands Podcast, Steve Cleere is joined by the Chief Executive Officer of King Juice Company and Calypso Lemonade, David Klavsons. Together, they discuss the best ways to engage with retailers, sample your products, and get recognized by consumers. Plus, David shares his advice on how to hire the best team members to grow and scale your business. Stay tuned!

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Resources Mentioned in this episode

• Kitchen2Shelf
• NexxtLevel Marketing
• David Klavsons on LinkedIn
• Calypso Lemonade

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.

Visit their website to get access to some free tools that can help you understand where your business stands. 

Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.