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Encore Presentation: Corwin Heatwole is the Founder and CEO of Farmer Focus, the number one exclusively organic chicken farm in the United States. As a sixth-generation family farmer, Corwin grew up working on his family's farm. He founded Farmer Focus almost 8 years ago with a dream of creating a financially viable farming business he could pass down to his own children.
Today, Farmer Focus has partnered with over 70 independent farmers who continue to improve the standards of organic and humane chicken farming. Corwin has committed his career to developing new and innovative ways to answer the question, “What can we do to improve generational family farming?”
Corwin Heatwole talks about the industrial farming of chickens
How Corwin became a poultry farmer, the story of how he marketed his first chickens, and his transition to organic chicken farming
What is a tournament-style pricing system?
How Corwin started processing organic chickens and distributing them to retailers
The importance of listening to consumers
How Corwin found farmers for Farmer Focus, how they were impacted by the COVID-19 pandemic, and their future plans
What Corwin's family initially thought about his business
Corwin's word of advice to fellow entrepreneurs
As more consumers prefer to buy and eat clean and organic food products, demand for such local products has increased. Retailers have also been embracing selling organic food products in their stores in recent years, which has led to even more consumption of organic goodness.
After Corwin Heatwole started a chicken farm in his early twenties, he realized that many poultry farmers were not happy with how the industrial and food service industry required them to run their farms. They faced a lot of economic challenges, were not in control of the operational ownership of their businesses, and could not raise the humanely raised chicken they wanted. In order to empower farmers and help them solve those challenges, he decided to start Farmer Focus.
In this episode of the NexxtLevel Brands Podcast, Steve Cleere interviews Corwin Heatwole, the Founder and CEO of Farmer Focus, about organic chicken farming and empowering farmers to produce better-for-you chicken products. Corwin explains how the idea for Farmer Focus came about, how he started a processing plant, and why listening to consumers is important. Stay tuned.
The U.S. Department of Agriculture (USDA)
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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