Hugh Thomas is the Co-founder and CEO of Ugly Drinks, centered around New York & London in the UK. He attended the University of Warwick and was the Student Brand Manager for Unilever before moving to HJ Heinz where he worked in marketing. He later went on to Vita Coco in the UK and before co-founding Ugly Drinks.
Hugh wanted to create a healthy, relevant, and affordable product that would replace sugary soda products. This led him to create Ugly Drinks, a sugar-free, sweetener-free, zero-calorie drink that’s nothing artificial and definitely affordable.
In this encore show, G. Steven Cleere talks with Hugh Thomas of Ugly Drinks about the origin of his company, the tools and resources that are necessary for someone to be a successful entrepreneur, and why it’s important to give back to the community.
Why the name Ugly Drinks?
How the Ugly Drinks company started
The difference between retailing in the UK and the USA
The target market of Ugly Drinks
Tools & resources for success in entrepreneurship
Hugh Thomas talks about giving back to the community through Girl up
Hugh's experience at the Marketing Academy UK
How Ugly Drinks is distributed and where you can find them
Hugh's future plans for the company
Hugh's advice to fellow entrepreneurs
Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
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