Working Through a Crisis with Elliot Begoun, Founder of TIG Brands

Elliot Begoun is a 30-year industry veteran. He's an author and Founder of TIG Brands, a practice focused on helping emerging natural product brands grow. TIG as a customized one-to-one accelerator that positions natural product brands to raise capital, prove velocity, gain distribution, and scale. 

Elliot is a prolific speaker and writer in his industry. You can see and hear more of his works at FoodBytes, The Hirshberg Institute, and NatchCom.   You can also find his articles in publications such as the Huffington Post, SmartBrief, and New Hope. He also bylines a weekly industry update on LinkedIn and at the TIG Brands website. 

Here’s a glimpse of what you’ll learn: 

How different brands and businesses are faring giving the current health crisis due to COVID-19

The current challenges for co-manufacturers and co-packers

Elliot Begoun’s advice for businesses with cash flow shortage to help them weather the current crisis

The importance of planning for unexpected scenarios when running a business

Alternative fulfillment options for co-manufacturers and fulfillment centers 

The three reactions of businesses to the current situation and what they should be doing instead

How being fear perverse can actually help entrepreneurs survive the current economic crisis

The various unique societal game-changers that will come out of the current crisis 

The shifts in online buying vs retail shopping that brands need to be aware of

What people think about the Coronavirus Aid, Relief, and Economic Security (CARES) Act and what it means for their businesses

Will there be a crunch in eCommerce fulfillment?

What does Nielsen mean by restricted living and what is its role consumer behavior

Elliot explains why he believes that everyone needs to practice empathy right now

In this episode…

Many businesses, both online and in brick and mortar retail stores, are currently going through extremely challenging times because of the Coronavirus (COVID-19) pandemic. These challenges vary from low sales, co-packing, and warehousing, cash flow shortages, to e-commerce fulfillment. Things are changing at just a rapid pace and businesses need to be on their toes if they want to make it out of this pandemic in one piece.

According to Elliot Begoun, founder of TIG, the changes that are happening now could be the new norm for us and for businesses, this means being aware of and adapting to the changes in market trends and in consumer behavior.

Join Steve Cleere in this episode of the Nexxt Level Brands Podcast where he interviews Elliot Begoun about the current economy and how businesses, in general, are reacting to the crisis. He also talks about why being fear perverse is a trait that can get entrepreneurs out of this rut, the importance of planning for a crisis and finding creative solutions for business challenges, the impact of the Coronavirus Aid, Relief, and Economic Security (CARES) Act on businesses, and why everyone needs to have a little more empathy moving forward. Stay tuned.

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Resources Mentioned in this episode

Kitchen2Shelf

Nexxt Level Marketing

TIG 

Elliot's email: [email protected] 

COVID-19: Tracking the Impact on FMCG, Retail and Media by Nielsen

Elliot Begoun on LinkedIn 

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.