Encore Presentation: The Secret Is In The Dough - Doughp on the NexxtLevel Brands Podcast!

August 04, 2022 00:38:06
Encore Presentation:  The Secret Is In The Dough - Doughp on the NexxtLevel Brands Podcast!
NexxtLevel Brands Podcast
Encore Presentation: The Secret Is In The Dough - Doughp on the NexxtLevel Brands Podcast!

Aug 04 2022 | 00:38:06

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Hosted By

G. Steven Cleere

Show Notes

We are taking August off and running The Best of Shows all month.  From June of 2021

Kelsey Moreira is the Founder, CEO, and Fearless Leader of Doughp, an edible, bakeable, and mission-driven cookie dough business that ships products to thousands of households every week. After getting sober in 2015 and rekindling her culinary passions, she left her decade-long career in tech to start Doughp — with an average revenue increase of 295% in the first 4 years. 

Kelsey has appeared on ABC’s Shark Tank and was named a Forbes 30 Under 30 and Vegas 40 Under 40. She uses the Doughp platform for social good by working to reduce stigmas surrounding addiction, recovery, and mental health.

Here’s a glimpse of what you’ll learn: 

How Kelsey Moreira came up with the name “Doughp” for her business

Kelsey's background working at Intel and how she overcame an alcohol addiction

How Kelsey started baking products and how she built a business selling out of a food cart

How Kelsey transitioned from selling baked goods to selling cookie dough, how she started selling in retail stores, and how she grew the e-commerce side of the business

How the COVID-19 pandemic has impacted Doughp's sales 

Kelsey explains why she moved her business from San Francisco to Las Vegas and talks about her company's future plans

How Kelsey handles performance pressure and how she helps address mental health issues in other companies

Kelsey's advice to fellow entrepreneurs and her thoughts on trade shows and sampling

In this episode…

It is difficult for many solo entrepreneurs to avoid getting emotionally attached to their businesses. They are often concerned with driving sales for their products and growing their businesses, and this often leads to performance pressure, stress, and anxiety.

The employees of a business are also affected by mental health issues as they carry out their daily duties. While this can go unnoticed, it could have far-reaching consequences if left unacknowledged — not just for the employees, but for the company at large.

In this episode of the NexxtLevel Brands Podcast, Steve Cleere is joined by Kelsey Moreira, the Founder and CEO of Doughp, to talk about leaving the tech industry and starting a CPG business, overcoming alcohol addiction, dealing with performance pressure, and addressing mental health issues. Stay tuned.

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Resources Mentioned in this episode

 

NexxtLevel Marketing

Doughp

Kelsey Moreira on LinkedIn

Intel Corporation

 

Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web!!! We're at Lucky #7 and you can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts – Thanks to Feedspot, Rise25 and our Production Team!

 

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