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Kelsey Moreira is the Founder, CEO, and Fearless Leader of Doughp, an edible, bakeable, and mission-driven cookie dough business that ships products to thousands of households every week. After getting sober in 2015 and rekindling her culinary passions, she left her decade-long career in tech to start Doughp — with an average revenue increase of 295% in the first 4 years.
Kelsey has appeared on ABC’s Shark Tank and was named a Forbes 30 Under 30 and Vegas 40 Under 40. She uses the Doughp platform for social good by working to reduce stigmas surrounding addiction, recovery, and mental health.
How Kelsey Moreira came up with the name “Doughp” for her business
Kelsey's background working at Intel and how she overcame an alcohol addiction
How Kelsey started baking products and how she built a business selling out of a food cart
How Kelsey transitioned from selling baked goods to selling cookie dough, how she started selling in retail stores, and how she grew the e-commerce side of the business
How the COVID-19 pandemic has impacted Doughp's sales
Kelsey explains why she moved her business from San Francisco to Las Vegas and talks about her company's future plans
How Kelsey handles performance pressure and how she helps address mental health issues in other companies
Kelsey's advice to fellow entrepreneurs and her thoughts on trade shows and sampling
It is difficult for many solo entrepreneurs to avoid getting emotionally attached to their businesses. They are often concerned with driving sales for their products and growing their businesses, and this often leads to performance pressure, stress, and anxiety.
The employees of a business are also affected by mental health issues as they carry out their daily duties. While this can go unnoticed, it could have far-reaching consequences if left unacknowledged — not just for the employees, but for the company at large.
In this episode of the NexxtLevel Brands Podcast, Steve Cleere is joined by Kelsey Moreira, the Founder and CEO of Doughp, to talk about leaving the tech industry and starting a CPG business, overcoming alcohol addiction, dealing with performance pressure, and addressing mental health issues. Stay tuned.
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