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Louisa Lawless is the Chief Strategy Officer at the Stratus Group. She is part of a winning team that builds brands like KÖE Kombucha and Perfect Hydration.
Louisa has a rich history of brand building, having served as General Manager for Red Bull North America and contributing to the development and subsequent sale of Core Nutrition to Keurig Dr Pepper. She lives in Long Beach, California with her husband, new-born daughter, and two French Bulldogs.
Louisa's role and responsibilities as a Chief Strategy Officer at Stratus Group
Louisa talks about the Perfect Hydration brand and what differentiates its water from other companies
What Louisa did to improve the KÖE kombucha product
The work Louisa did at Red Bull, the early days of the company, and what led to their success in America
How Stratus Group got started and how it has been handling COVID-19
Louisa talks about the company's production strategies and its plans for hard kombucha, CBD, and other products
Louisa's advice to entrepreneurs on building good relationships
How becoming a mother has changed Louisa's life and priorities
Everyone loves a good beverage: refreshing, tasty, invigorating. And although there are already a ton of products in the market, new brands keep joining—with a majority of them providing more value and benefits to consumers than their competitors.
However, for brands both new and old to grow their market share and win over customers, they must come up with winning strategies. This includes creating healthy and great tasting products, providing nutrients to the consumers, and offering value for money.
G. Steven Cleere, host of the NexxtLevel Podcast, is joined by Louisa Lawless, the Chief Strategy Officer at the Stratus Group, to talk about the strategies Louisa uses to grow the beverage brands she works with. They also talk about the importance of building good business relationships, the benefits of taking probiotics, and how beverage companies have been impacted by COVID-19.
2-Do Tuesdays by Kitchen2Shelf
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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