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Encore Presentation: Najwa Khan is the Founder of dalci, a line of gut-healthy brownies. Najwa started the company after struggling to find healthy snacks that could satisfy her craving for sweets. She has over 10 years of experience in the health and wellness space, having worked in various roles for nonprofits, market research firms, healthcare and technology startups, and DTC wellness brands. She also has a master's degree in public health.
What drove Najwa Khan to CPG entrepreneurship?
How Najwa started making brownies at home and how she used focus groups to validate her product
Did Najwa prepare a business plan when starting her business?
Najwa explains how she built an e-commerce store and how she handled fulfillment during the COVID-19 pandemic
How Najwa marketed her business through social media, built a community, and bettered her customers' experience
What does dalci stand for?
The biggest challenge Najwa has had to overcome while growing her business
Najwa outlines dalci's processes for shipping, storage, and production
Najwa talks about dalci's future products, how she built her team, and her plans to start selling on Amazon
Najwa's advice to fellow entrepreneurs on starting a business
Are you in need of a healthy sweet? Are you looking for a gut friendly and healthy dessert that you can enjoy without worrying about eating too much sugar and carbs?
Living a healthy lifestyle doesn’t mean that you have to stop eating indulgent foods completely. For Najwa Khan, a gut friendly brownie is a great alternative to the decadent desserts out there. She believes in helping people understand sugar and carbs instead of fearing them—and so, her line of organic, non-GMO, gluten-free, and gut-healthy brownies was born.
In this episode of the NexxtLevel Brands Podcast, Steve Cleere is joined by Najwa Khan, the Founder of dalci, to talk about building a gut-friendly, healthy, and better-for-you dessert brand. Najwa explains what inspired her to start the brand, talks about the challenges she has faced growing the business, and shares her future plans for dalci. Stay tuned.
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