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Elizabeth Edwards is the Founder and Managing Partner of H Venture Partners, a venture capital firm that invests in science-based consumer products brands. She has been in the venture capital space for over 17 years. Before launching H Venture Partners, Elizabeth invested in over 45 companies including Peloton, Freshly, and Roots.
Today, H Venture Partners has led brands to become household names with a portfolio of companies including Avaline, Cameron Diaz's clean wine line, Cerebelly, a patented line of baby foods from a Stanford neurosurgeon and mom, Hazel, a novel incontinence brand for active women, and Kinship, a sustainable skincare brand aimed at Gen Z.
How Elizabeth Edwards' background prepared her for venture funding
The differences between returns from technology brands and consumer brands
What Elizabeth looks for in an investment
Why have some acquirers sold their investments back to the founders?
How Elizabeth's company and personal life have been impacted by the COVID-19 pandemic
How the pitching landscape has changed over the last two years
Elizabeth explains what she looks for in investor decks, how her funds are used by brands, and where to learn more about her firm
The market trends that interest H Venture Partners
Elizabeth's advice to fellow entrepreneurs
Venture funding is an important element in the growth and scale of CPG brands. However, most investments made by venture capital firms are limited to the technology space. So what can CPG brands do to attract and secure financing to grow their brands?
Elizabeth Edwards founded H Venture Partners to help entrepreneurs get funding for their consumer brands. She targets companies that take a scientific approach to the health-boosting products they produce. Today, she’s here to share her advice on what such entrepreneurs can do to get venture financing.
In this episode of the NexxtLevel Brands Podcast, Steve Cleere is joined by Elizabeth Edwards, the Founder and Managing Partner of H Venture Partners, to discuss what venture capital firms look for in CPG brands. Elizabeth explains why most VCs concentrate on technology brands, talks about market trends, and shares what she looks for in investor decks. Stay tuned.
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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