The Secret of the Starter - Alex's Awesome Sourdough on the NexxtLevel Podcast!

Alexander Corsini is the Founder and CEO of Alex's Awesome Sourdough. After discovering sourdough's unique health benefits following an autoimmune diagnosis in 2016, he set out to build a brand celebrating all things sourdough fermentation. In 2017, he launched the natural foods brand with a focus on the nourishing qualities of sourdough, bringing thoughtfully sourced organic food back to the family table. As a result, Alexander and his team were the first USDA Organic and Non-GMO Verified pizza on the market!

Before starting Alex's Awesome Sourdough, Alexander was the Enterprise Account Executive at Whil Concepts and Strategic Account Manager at Twilio. He is from San Francisco.

Here’s a glimpse of what you’ll learn:

Alexander Corsini shares his background and his love for sourdough

Why Alexander decided to build a CPG business around sourdough, how he started in a commercial kitchen, and how he delivered his goods to buyers

The challenges Alexander faced while distributing and selling refrigerated products

How Alexander found a co-manufacturer, the strategies he used to grow his sales team, and how he expanded his market reach

Where to learn more about Alex's Awesome Sourdough

How Presence Marketing has been helping Alexander reach more buyers

The number of SKUs from Alex's Awesome Sourdough and how the company found suppliers

Are more suppliers and buyers becoming receptive to sourdough?

How the company has been handling product trials and sampling during the pandemic

Alexander talks about his future product lines and the biggest challenge he faced growing the business

In this episode…

Sourdough is known to be more digestible and nutritious compared to regular white bread—but, why? Sourdough is made by fermenting dough using a culture that gives it a sour taste, better quality, and gut-friendly bacteria.

When Alexander Corsini was diagnosed with an autoimmune disease, he turned to sourdough—and was impressed by the results. He started baking his own bread at home and later decided to start a CPG business around sourdough to promote its consumption and to help provide better nutrition to other people.

In this week's episode of NexxtLevel Podcast, Alexander Corsini, the Founder and CEO of Alex's Awesome Sourdough, sits down with G. Steven Cleere to talk about the benefits behind sourdough and how he eventually founded Alex's Awesome Sourdough. He talks about the challenges he faced growing his business, the types of products he sells, and why he chose to build a CPG business instead of starting a pizza parlour.