What are Consumers Thinking Now: A Conversation with Murphy Research

Do you want to know how the health and wellness trends of your customers may impact your business as the industry evolves?  Join us for a discussion of the Murphy Research “State of Our Health Overview” that reports how we define health and wellness, how important are they in our daily lives, and how attitudes towards fitness and nutrition affect purchasing behavior, technology adoption, and personal happiness.

In this episode, I speak with Sarah Marion, Director of Syndicated Research at Murphy Research in LA.  Marion is a cultural anthropologist, a market researcher, and a storyteller. Her work at Murphy Research moves between different types of data and finds the narratives that weave them together, connecting the dots across primary and secondary research, quantitative and qualitative information, trends and headlines. 

Murphy Research is a full-service market research firm that understands that groundbreaking research lies at the intersection of science and creativity.  They are known for innovative research design, rigorous execution, and enduring insights, and they offer quantitative and qualitative services to help clients with market assessment, brand strategy, product development, customer loyalty and engagement, and communications research.

The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals.

Discussion Points

• Sarah Marion intro/background
• Tell us about “cultural anthropology” as it relates to this research
• Do you decide what to research or do clients come to you?
• How the “holistic health and wellness tracker” data has a three-pronged approach– trends in health, nutrition, and ‘mindfulness’
• How Murphy Research can help you if you want to develop a new product
• The methodology of Murphy’s research
• Did you capture great insights or big shifts with the onset of the pandemic?
• What surprised you most about those insights?
• How do you bring ‘storytelling’ out of the data you collect?
• Any shopping trends you can tell us about?
• Steve’s test of BOPUS (“Buy Online Pick Up At Store”) at Walmart didn’t go well
• Defining and tracking “mindfulness”
• Some sustained social practices in health and wellness that are here to stay since Covid
• The surprising percentage of the population that was never, and will never be, interested or worried about health and wellness
• What are your “custom research” clients looking for?
• How millennials are the subgroup driving the “Great Resignation”

Resources:

Sarah Marion LinkedIn

The State of Our Health Overview

Murphy Research Website

Email Sarah Marion

NexxtLevel Brands Website

1. Steven Cleere LinkedIn