In this Encore episode we are following up with one of our previous guests, Will Nitze, Founder and CEO of IQBar. We last spoke to Will before the pandemic, so our discussion will cover the last few years and what’s been happening at IQBar, the pandemic and how it affected the company, and future ideas for new product categories.
IQBar’s mission is to empower doers with superior brain and body nutrition. IQBAR makes plant protein bars and IQMIX hydration sticks packed with functional compounds. Every IQBAR product is brain and body nutrition, 100% plant-based, with vegan, nutrient-dense ingredients, low carb and zero gluten, dairy, soy, and no GMOS.
The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals.
Discussion Points
Resources:
Jordan Bass is the Co-founder and CEO of HOP WTR, a non-alcoholic and healthy alternative to beer. Jordan spent several years at The Wonderful...
Udo Erasmus is the Co-founder of Udo's Choice, a health brand that can be found in Whole Foods and other health food stores nationwide....
Andy Kurtts is the Founder and Creative Director of Buttermilk Creative, a full-service packaging design company that specializes in the food and beverage space....