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Darren Rude is the Co-Founder and CEO of Youtheory, one of the original collagen supplement brands. Founded in 2010 alongside his wife, Patty, Youtheory is currently one of the largest manufacturers of collagen and turmeric in the US. The brand continues to win top industry awards with a rapidly expanding portfolio of new and innovative health products.
Youtheory's success is powered by people, principle, passion, and process. With headquarters in Irvine, California and distribution centers in Irvine, Tokyo, and London, Youtheory is available online and at 60,000 retailers worldwide.
How Darren Rude got into the supplement industry
Growing Youtheory’s product line and why there’s an increased demand for turmeric in the market
How Youtheory has been impacted by COVID-19
Darren explains how his company handles direct to consumer sales through e-commerce
Darren's thoughts on industry regulation changes and the state of CBD products in the market
Where to find Youtheory's products online and in retail stores
The relationships Darren leveraged to build his company
Youtheory's product extension plans and how selling on Walmart.com is good for e-commerce sellers
The biggest challenge Darren faced building Youtheory, how he handled it, and what he learned from the experience
What would you do if you started a business, set up a manufacturing plant, and found yourself in a lawsuit that prevented you from shipping products to your buyers just as you started getting orders?
This is the challenge Darren Rude confronted when he started his supplement company, Youtheory. He spent 6 months working to resolve the problem while his employees stayed idle. No sales were coming in but the business expenses continued. But, Darren managed to resolve the lawsuit and went on to build a successful, people-driven company that now sells online and in storefronts.
In this week's episode of the NexxtLevel Podcast, Steve Cleere talks to Darren Rude, the Co-Founder and CEO of Youtheory, about how he overcame great challenges to build a successful supplement company. Darren also shares his entrepreneurial journey to fulfill the demand for collagen products in the market and scaling during the pandemic.
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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