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Filip Keuppens is the Vice President of Global Sales and Marketing at Pickle Juice® Sport. Having nothing to do with cucumbers, the innovative brand uses a proprietary grain and blend of vinegar that blocks the nerve signals that initiate cramping. Pickle Juice® Sport has highly researched and study-backed benefits—and it’s just the kind of no-spin, real deal, game-changing product that Filip loves to bring to market.
Before joining Pickle Juice® Sport, Filip was the Director of Sales for 20th Century Fox and a Key Account Manager for Warner Home Video. Outside of the office, he’s the Director of Rugby at the Dallas Rugby Football Club and 7s Competition Commissioner at the Red River Rugby Conference.
Filip Keuppens explains why his team chose the name “pickle juice”, what it’s really made of, and how it works
Filip's background in the food and entertainment industries and how it helps in his current line of work
How Pickle Juice® Sport was founded and its current go-to-market strategy
Where to learn more about Pickle Juice® Sport and where it’s located in retail stores
Who is the target audience for Pickle Juice® Sport?
Common challenges emerging CPG entrepreneurs face when going into retail
How Pickle Juice® Sport handles direct to consumer sales—and why they don't solicit or hire athletes to be their spokespeople
The new products Pickle Juice® Sport plans to create in the future
Filip talks about a big challenge he faced in his work and his advice to fellow entrepreneurs on bringing a product to market
After starting a new business, most entrepreneurs come to realize that having a great idea or concept isn’t quite enough to be successful. Soon enough, we all come to the same realization: you have to have a good plan and find the right tools and resources to achieve your goals.
Most new businesses fail because they run out of cash after getting too focused on their products and losing sight of the business behind the idea. If you aren’t fluent in business, Filip Keuppens recommends finding the right people to help you bring your products to market. He also believes in asking for support when you need it—because there are many successful entrepreneurs willing to give a helping hand to startups.
Filip Keuppens, the Vice President of Global Sales and Marketing at Pickle Juice® Sport, is Steve Cleere's guest in this week's episode of the NexxtLevel Podcast. Together, they talk about creating a drink to stop cramps and building a business around this particular pain point. Filip talks about the history of Pickle Juice® Sport and their target audience, their sales strategies, and why they don't hire athletes as their spokespeople.
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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