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Andy Kurtts is the Founder and Creative Director of Buttermilk Creative, a full-service packaging design company that specializes in the food and beverage space. He is also a Mentor with SKU, an accelerator program for CPG startups, where he gives back to the industry as an email marketing champion.
Andy previously led the in-house design group at The Fresh Market, a specialty grocery store, earning him a unique perspective on retail packaging. He is known to love a good coffee in the morning and a good bourbon in the evening. When he’s not working on packaging and design, Andy is running in the backyard with his wife, Nicole, son, Arlo, and daughter, Romy.
How Andy Kurtts got started in product packaging design and how he helps founders understand its value
How the COVID-19 pandemic has impacted the general perception of product packaging
Andy explains how he helps emerging brands with their packaging and the difference between packaging for e-commerce brands versus retail storefronts
What should brands consider while designing?
Andy explains what Buttermilk Creative does and shares his thoughts on packaging trends
The right time for emerging brands to invest in product packaging
How Andy helps clients work through the required information for their product's packaging
How Buttermilk Creative was impacted by the COVID-19 pandemic
Andy's favorite bourbon bottle design and his advice to emerging CPG brands
Branding and packaging are very important for a CPG brand because they act as the face of the business to the world. Your design says a lot about the type of products sold by your business and acts as a source of information to the public. Plus, your branding and packaging will ultimately provide an avenue for communication with your customers.
After a few years in business, a brand may be forced to redesign its branding and packaging — at least, if the brand is hoping to evolve and meet the demands of its customers. Why? As the business grows, the brand gets to understand more about what appeals to its customers, which can then be incorporated into the packaging.
Andy Kurtts, the Founder and Creative Director of Buttermilk Creative, is Steve Cleere's guest in this episode of the NexxtLevel Brands Podcast, where they discuss product design and packaging for CPG brands. They talk about the importance of product design, the right time to redesign packaging, and what emerging brands should consider when developing their product design.
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"A Healthy Snack with Total Appeal" with Matt Weiss
"Forward-Looking Products with a Backwards Name" with Andrew Suzuka
"How Do You Disrupt A Staid Category? RightRice Did!" with Keith Belling
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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