Know Your Amazon Score – Bobsled Marketing on the NexxtLevel Brands Podcast

Caroline Adams is a Client Project Manager at Bobsled Marketing, an agency that helps brands scale on Amazon. As a marketing expert, Caroline specializes in brand management, new product development, and marketing communications with a focus on consumer goods in both brick and mortar and e-commerce channels. She has mastered the Amazon 1P and 3P business models, driving increased sales for various brands. 

Caroline is also the Author of Forever Determined: An inspiring novel of hope, courage, and a woman’s will to overcome adversity. Caroline continually grew her book sales by over 400% through Amazon PPC advertising, social media, and public relations initiatives.

Here’s a glimpse of what you’ll learn: 

• What is the Amazon Maturity Index, and how can it help your brand accelerate growth?
• Caroline Adams discusses CPG trends and best practices in the Amazon space
• The findings of Bobsled Marketing’s index development survey and analysis
• Who can utilize the Amazon Maturity Index?
• Caroline breaks down the methodology and insight behind the index
• Caroline’s predictions for the future of Amazon 
• How Bobsled will continue updating the index
• Caroline’s best advice: never stop learning 

In this episode...

Amazon is constantly changing — and has skyrocketed since the pandemic. But how can your e-commerce brand keep up with these changes? Is there a way to quickly grow and scale on Amazon? 

Meet the Amazon Maturity Index. Created by the Bobsled Marketing team, this index collects and analyzes data to uncover what drives success on an Amazon channel. With the Amazon Maturity Index, you can see where your brand falls in comparison to others, gain insight from internal and external sources, and begin accelerating growth today, no matter the size of your brand! 

On this episode of the NexxtLevel Brands Podcast, G. Steven Cleere sits down with Caroline Adams, Client Project Manager at Bobsled Marketing, to talk about how your Amazon brand can use data to drive growth. Caroline shares the methodology behind Bobsled’s Amazon Maturity Index and how you can use it to develop your brand, why being an active participant on Amazon is important, and the surprising truths behind Amazon growth.

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Resources mentioned in this episode:

• Kitchen2Shelf
• NexxtLevel Marketing
• Caroline Adams on LinkedIn
• Bobsled Marketing
• The Amazon Savviness Score
• The Amazon Maturity Matrix webinar
• Kiri Masters on the NexxtLevel Brands Podcast

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.

Visit their website to get access to some free tools that can help you understand where your business stands. 

Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.