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This show originally aired in April of 2021. It was a great interview worthy of another listen.
Howard Kaufman is the Co-Founder and CEO at ORL, an emerging organic and natural oral care brand. ORL toothpastes, mouthwashes, and breath sprays are formulated to achieve a perfect 7.0 pH balance, which allows your mouth to naturally remineralize, clean, and refresh with organic and natural ingredients.
Howard has over 30 years of multi-channel business development experience driving growth and profitability from Fortune 100 companies to growing small startup entities. Before founding ORL, he was the Vice President of Sales and Marketing at Lehi Valley Trading Company, Senior Vice President of Sales & Marketing at Prime-Line Products, and Vice President of e-Commerce/Direct Business at PetSmart.
What Howard Kaufman learned about ingredients used to make most oral care products
How Howard and his co-founders founded ORL, why they use recyclable glass, and how the idea for using CBD came about
ORL’s sales and marketing strategy
How Howard decided on what stores to sell in
The ingredients and formulations that lead to ORL’s consistency
Howard talks about how people's increased awareness of health have shifted the shopping habits around his products
Items on ORL's future product lines
Howard's biggest challenges when building his company and how he overcame them
Unknown to most people, many of the regular oral care products sold in the market contain harmful ingredients and chemicals that can negatively affect your health. This is a discovery Howard Kaufman made after reading the label on a product made for children.
In a bid to find a healthier solution for himself and his family, Howard set out on a journey to research the types of ingredients used to make the most popular toothpastes and mouthwashes. His fears were confirmed—so he decided to start an oral care company and provide organic solutions to health-conscious consumers.
In this episode of the NexxtLevel Brands Podcast, Steve Cleere talks to Howard Kaufman, Co-Founder and CEO at ORL, about his journey on researching harmful ingredients in regular toothpastes and how he built ORL to provide people with organic oral care products. Howard also talks about the ingredients used in his products, the marketing side of ORL, and how he overcame big challenges to grow the brand.
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Visit their website to get access to some free tools that can help you understand where your business stands.
Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
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