Encore Presentation: Being Better Salt: True Salt on the NexxtLevel Brands Podcast

Encore Presentation - Kelly Egan is the Co-founder of True Salt, an all-natural, unprocessed sea salt serving hospitality and grocery accounts nationwide. He is a marketing and venture development veteran with experience in Fortune 100 companies as well as high-growth startups.

Brian Pierce is the Co-founder of True Salt. He has decades of expertise in hospitality, owning his own restaurants, and operating elite hospitality groups like Four Seasons Hotels and Resorts.

Kelly and Brian met through mutual business interests and started discussing how they were passionate about culinary experiences. They realized an opportunity to create better ingredients, which included the taste of actual true, honest-to-goodness salt. Today, True Salt is used by top chefs in leading hospitality organizations and household brands all over the country as one of the fastest-growing new brands in the industry.

Here’s a glimpse of what you’ll learn:

How Brian Pierce and Kelly Egan met and how they learned about sea salt

How salt is mined, the different flavors salts can have, and the source of True Salt's sea salt

What sparked Kelly's desire to leave the tech industry and join the food industry

How True Salt was started, the harvesting process from the Sea of Cortez, and how it is imported into the US and packaged for use

True Salt’s product evolution and how the company experienced accelerated growth due to the COVID-19 pandemic

What sparked the idea for creating a retail product and smoked salt?

How Brian and Kelly share responsibilities and where to find their products

Brian and Kelly's words of advice to fellow entrepreneurs

In this episode...

A good entrepreneur has the ability to spot a need in the market and create a solution to meet that need. This is why it’s important to keep your eyes open at all times: so you can spot great opportunities when they appear.

When Brian Pierce and Kelly Egan learned about the benefits of sea salt—and realized that it wasn't being used as much as it should—they decided to build a brand around it. They leveraged their Mexican relationships, and through that, were able to source all-natural sea salt from the Sea of Cortez and import it to the US.

In this episode of the NexxtLevel Brands Podcast, G. Steven Cleere interviews Brian Pierce and Kelly Egan from True Salt, about their journey to learning about sea salt and founding their company. Brian and Kelly explain how their sea salt is mined in Mexico and imported into the US, talk about their strategy for entering retail stores, and share their secrets to a successful business partnership. Stay tuned.