Encore Presentation: Hard to Be Humble... Humblemaker Coffee on the NexxtLevel Brands Podcast!

Encore Presentation - My guest today is Chris Smith, Co-Founder of Humblemaker Coffee.  Its mission is not just to create craft premium coffee, but to shape an incredible future for children living with autism through opportunities to experience surfing, music, and the great outdoors. Humblemaker is on a journey to create coffee products and beverages for wellness-minded people who share a passion for the active outdoor lifestyle.  Their functional beverages are zero sugar and contain natural ingredients and organic coffee. Humblemaker has an innovative approach to functional coffee and unique brick & mortar shop experiences.

Join us as we discuss the humble beginnings and challenges Humblemaker has gone through and how they are positioning themselves for success.

The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals.

Discussion Points

• You’re a ‘serial entrepreneur – why coffee?
• Did you start by looking at what’s missing in stores, or with the coffee
• When and why did you start adding wellness and tinctures?
• Chris found he had to master CPG terminology
• Did you start with a business plan or on the back of a napkin?
• Bryan and Chris had to step away for a while due to Covid issues
• How did Humblemaker have to pivot during Covid?
• What about DtoC, did you do okay?
• Why Humblemaker supports TenForAutism, their personal story
• Targeting SoCal first vs. national rollouts
• Any new products you can tell us about?
• What, if any, supply chain issues did you have due to Covid?
• Words to live by: Juggling and Hustling!

Resources:

Humblemaker Website

Chris Smith LinkedIn

Bryan Marseilles LinkedIn

TenForAutism.org

NexxtLevel Brands Website

Steven Cleere LinkedIn